Freelancer profile translated to English.
Back to original languageAbout Emilie
E-commerce & Google Ads consultant with 8 years of experience, I work with ambitious e-commerce brands that want to accelerate their growth — without burning their ad budget. Recent results: +770% revenue on boutiqueallaitement.com, conversion rate increased from 2.8% to 4.4%. I focus on Google Ads audit and management, SEO optimization, and conversion funnel improvement. Based in Alsace, available remotely.
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 50km)
Experience
- Groupe NuakeaE-commerce ManagerHEALTH AND WELLNESSOctober 2022 - Today (3 years and 9 months)Rosheim, France• Coordinate the deployment projects of the 3 E-Commerce sites• Contribute to the definition of the strategy for each site• Build and monitor various KPIs to achieve defined objectivesManaged Portfolio:Boutiqueallaitement.com -> e-commerce site specializing in breastfeeding & childcare: +770% revenue through SEO, Ads optimization, and conversion rate improvement (2.8 to 4.4%)2 sites specializing in breast pump rentals (with integrated e-shop): 17% rental increase vs. previous yearSpectra France showcase site -> brand awareness and lead acquisition development.E-commerce OptimizationPerformance Management: KPI monitoring, data analysis, and strategy adjustment to maximize ROI
- Oventrop FranceMarketing OfficerRETAIL (SMALL BUSINESS)July 2018 - October 2022 (4 years and 3 months)Wasselonne, FranceDigital Marketing:- Implementation of awareness campaigns through digital channels (service providersXPair, client sites).- Implementation of lead acquisition and retention campaigns- Social media management and e-reputation strategy.- Content writing for various digital channels (emailings, social media, Xpair…).- Graphic design (catalog, internal documents, service providers, clients,...)Operational Marketing in conjunction with sales teams:• Creation of promotional tools• Updating and creation of sales support documents• Optimizing commercial impact, lead generation, and management across all our marketing and communication operations.• Customer file processing• Preparation/Sending of documentation to clients and sales force• Product catalog development
- SWAROVSKISales AdvisorNovember 2017 - January 2018 (2 months)Strasbourg, FranceGreeting and advising French and international customers by identifying their needs, while highlighting products through the brand's story. Developing turnover by optimizing commercial indicators. Participating in the implementation of merchandising guidelines and maintaining the store's appearance. Contributing to the development of the brand's image and reputation.
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Education
- Fundamentals of Digital MarketingFondamentaux du Marketing Digital
- Master of Business Administration - MBAVISIPLUS academy2021Master of Business Administration - MBA