Emilie Hemmer

The client comes from sales in physical stores, such as supermarkets. As store sales are falling, the client has decided to diversify and launch online sales.

The client is new to digital. Initially, they entrusted digital development to various technicians with little experience. They quickly had to face many problems: poorly developed site on Prestashop, digital actions in all directions, and trendy (social networks, influencers), but no results in terms of sales.

The client contacted us a little over a year after launching their site, on the recommendations of another of our clients, because it was not taking off despite all their efforts.

After 6 months, we managed to reach a first volume objective, and more than triple their monthly turnover (X4 or X5 some months).

Main actions taken

TECHNICAL ACTIONS – CORRECT THE SITE

The site had been particularly poorly built. In particular, it was particularly slow, a slowness that was really detrimental. I also had to correct many "bugs". And change servers.

MARKETING ACTIONS - CONVERSION

Then I worked on the marketing of the site, there were poorly categorized products, complex navigation, confusing product sheets...

=> There is no point in sending traffic to a site if the site does not convert or converts poorly.

TARGETED TRAFFIC ACQUISITION ACTIONS

- Google Shopping

- Google Ads & Facebook Ads

- Natural referencing

As an externalized Marketing Director, I was in charge of developing the entire marketing strategy of the e-commerce. The company entrusted me with a budget of several tens of thousands of euros each month. I defined the best actions to take, I invested the budget in the appropriate campaigns, and I did a very thorough and rigorous reporting each month.

Results in 3 years:

• I more than doubled the turnover, with 13,000 sales per month, while halving the monthly budget invested

• I strongly diversified its sources of profits (before sales only came from Google Adwords. At the end, they came 1/3 from natural referencing, 1/3 Google Adwords and the rest by thirty other acquisition channels such as partnerships, MarketPlaces, Criteo retargeting, Affiliation, Newsletter, etc)

• I strongly improved profitability (by removing bad supports, by regularly optimizing actions, by improving the conversion to sales on the site)

• I improved the conversion on the site and the loyalty of existing customers

• I developed and trained an internal digital team and worked on the transfer of skills

I developed traffic and e-commerce customer acquisition campaigns for the Polish company Compania Lingua, for the sale of its smartphone-translators.

The company entrusted us with a monthly budget (actually a ceiling of 2000 euros/month not to be exceeded).

Traffic acquisition & online turnover development

- Definition of the Google Adwords campaign

- Creation of the campaign

- Implementation of tracking tools

- Weekly analysis of results & optimizations

- Development of sales on the French market, up to 12000 euros in 6 months

Work on site conversion

- Audit of the purchase funnel

- Recommendations