Freelancer profile translated to English.
Back to original languageAbout Emilie
Most companies jump to action too quickly.
We launch a product without truly knowing its market. We take a position without knowing what customers really think. We create content, build an offer, pitch before listening.
This step, which we rush through due to lack of time, resources, or method, is what I work on.
I intervene upstream: to delve into a subject, map a market, identify relevant trends, understand the players involved, and decipher weak signals. Not to produce an 80-page report that no one reads – but to deliver the insights that enable decision-making.
After 15 years at Decathlon in international marketing and communication management positions, including several years leading Voice of Customers and semantic analysis projects, I have developed a strong culture of structured listening. Knowing how to ask the right questions. Knowing how to find the right information. Knowing how to make something useful out of it.
We define the deliverable together. The objective is always the same: that you leave with a clear understanding => not with more questions than before.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Lille (up to 10km)
Experience
- ConsultanteConsultant in Insights, Market Research & Strategic PositioningCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Lille, FranceBefore launching, communicating, or deciding — you need to understand.And above all, understand correctly.Most companies jump to action too quickly.We launch an offer without truly knowing its market.We communicate without knowing what customers think.We position ourselves without clarifying what truly makes us different.Result: a lot of energy, little accuracy.This is exactly where I come in.MY APPROACHI work upstream of decisions.To:- understand a market- analyze trends- decipher customer behavior- identify real opportunities- clarify positioningWHAT I DO- Market Research (market analysis, players, segments)- Strategic Watch & Trend Analysis- Competitive Benchmarking & Mapping- Data Analysis & Consumer Insights (Voice of Customers)- Brand Positioning & Marketing Strategy- Scoping Note & Strategic Recommendation
- NOVAVOXProfessional Transition ConsultantHUMAN RESOURCESSeptember 2025 - March 2026 (6 months)Lille, FranceWith Novavox, I support professional transitions through primarily:Skills AssessmentClarify your career path, identify your transferable skills, explore professional paths consistent with your values and market realities.I assist in all fields of activity and all situations, but I have one expertise: supporting professionals in communication, marketing, and creative fields, facing profound sector changes (skill evolution, job transformation, AI impact, loss of meaning, professional repositioning).My approach is based on over 20 years of experience in communication and skills development in companies, and on a fine understanding of the issues, obstacles, and levers specific to communication professions today.
- DECATHLONSkills & Job Leader Brand Content / Retail Marketing & Communication (International)RETAIL (LARGE RETAILERS)September 2021 - July 2024 (2 years and 10 months)Villeneuve-d'Ascq, France• Led a team of 8 job specialists: recruitment and management of employees.• Project writing and management.• Job forecasting and definition of responsibility sheets.• Synergy work with the process and tools teams for communication & marketing professions.• Skills management and evaluation.• Creation and support of training programs.• Management of international conferences and professional networks.Scope: Supporting 1000 international employees in their jobs and skills. Objective: Align "job frameworks", Support "skill development through network animation and training", Simplify "skill measurement" to Perform "increase operational excellence".
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Education
- ETUDES INTERNATIONAL, Commerce internationalHogeschool Zeeland DU2006ETUDES INTERNATIONAL, Commerce international
- Master Management et ingénierie des sports de glisse, Ingénierie de projetsEcole Supérieure des Technologies Industrielles Avancées2005Master Management et ingénierie des sports de glisse, Ingénierie de projets
Certifications
- A positive body image for everyone, understand & act.HES-SO University of Applied Sciences and Arts Western Switzerland2025
- Accompanying career orientation and development through skills assessmentTREMPLIN RH2025