Emilie H.

- Played a key role in launching the Belgian market through paid marketing strategies and brand development.

- Synchronized communication and collaboration between a 7-person marketing agency, our Brussels team, and a 10-person internal marketing team in Madrid, consistently achieving the company's marketing KPIs;

- Emerged as one of the top-performing markets among Otovo's 13 countries, excelling in performance marketing with a substantial influx of high-quality leads (307% increase in 10 months).

- Increased Instagram visibility with over 2,500 new followers in 6 months (challenging for a new corporate account).

- Created several viral Instagram videos/reels, with the top performer exceeding 500k views and reaching 351k non-followers, thereby increasing brand awareness and trust.

- Developed and implemented a comprehensive marketing strategy, contributing to generating over €340,000 in revenue during the company's first year.

- Improved operational efficiency and accelerated workflow by implementing robust marketing processes. Additionally, successfully trained a new team member to effectively manage the operational aspect of the role.

- Increased social media reach by 320% and engagement by 435% through the development of a strong content strategy.

- Launched a (paid) lead generation campaign with a cost per lead of €1.62.

Strategic marketing, from content marketing deliverables to process implementation, brand messaging, etc.