Freelancer profile translated to English.
Back to original languageAbout Emilie
Hello, my name is Emilie, I am a traffic and social media specialist.
I hold a Master's degree in Digital and Strategic Communication.
After 5 years of experience as a digital marketing manager for clients and agencies, I wish to bring my experience as a content specialist.
Here is a non-exhaustive list of the skills developed during my professional experiences, to help you gain online visibility and build a consistent image:
● Creation and implementation of webmarketing strategies
→ Definition of editorial line by communication channel
→ Definition of inbound and outbound marketing strategies
→ Definition of advertising budgets and campaign optimization
● Implementation of digital advertising // Acquisition and retargeting:
→ Facebook/Instagram Ads
→ Meta Business & Pixel setup
● Management of e-mailing tools and creation of automation campaigns via:
→ MailChimp
→ Sendinblue
● Community Management and social media:
→ Editorial line and editorial calendar
→ Content creation
→ Community engagement and moderation
→ Development of engagement and subscriber growth
→ Influencer Marketing
● Creation of web content optimized for natural referencing (SEO):
→ Support in content production: selection, briefing, and monitoring of service providers
→ Writing newsletters, blog posts, white papers - in compliance with the editorial line
● Strategic analysis
→ Google Analytics data analysis
→ Facebook and Instagram Ads data analysis
What I can offer you:
Develop your brand identity
Manage your social networks
Create your marketing content (digital guides, etc.)
Create your newsletters and marketing automation
Manage your Facebook Ads campaigns
Why choose me?
Curious by nature, creative, and a true jack-of-all-trades, I love to learn and challenge myself on new projects!
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 50km)
Experience
- Les deux OursonsContent & Social Media ManagerRETAIL (SMALL BUSINESS)March 2022 - Today (4 years and 3 months)Redefinition of the graphic charter and editorial line of Instagram and Pinterest social networks in coherence with the established charter of the website.1. Social NetworksSocial Media for Facebook, Instagram, and Pinterest accountsMeta Business & Pixel setupMonthly reporting2. ArticlesWriting articles for the website, SEO and keyword optimization3. Marketing Automation and EmailingCreation of the monthly newsletterCreation of marketing automation scenarios
- BeeazyCONTENT & TRAFFIC SPECIALISTDIGITAL AND ITJuly 2021 - March 2022 (9 months)Genève, SwitzerlandManagement of communication and marketing in a web agency for clients and the agency:Social media manager for clients and the agencyContent marketing: newsletters, articles, digital guides, quizzes, videos, reelsBriefing and management of writers, copywritersManagement of LinkedIn Ads and Facebook Ads campaigns for the agency and clientsManagement of an Influencer Marketing campaignOrganization of LEC Geneva (service providers, logistics)Partnership
- MAMAN VOGUEEditorial & Communication ManagerE-COMMERCESeptember 2018 - July 2021 (2 years and 10 months)1. EditorialManagement of a community of 14 female writers (engagement, supervision, recruitment)Creation and monitoring of the magazine's annual editorial calendar (30 articles/month) (monitoring, article definition, annual budget management, advertiser collaboration): 450,000 readers/monthBriefing and management of writers, copywritersProject management for www.coaching.mamanvogue.fr: website creation, content creation (20 expert coachings), webinar recording, communication2. Marketing and CommunicationManagement of a community of 100K followers on social networksContent Marketing (reels, videos, podcasts, web series)Management of influencer marketing campaigns with dozens of influencersCollaboration with <100 brands (articles, banners, display, etc.)Over 40 contests organized in 3 yearsManagement of Facebook Ads and Instagram Ads campaignsCreation and monitoring of marketing automation campaignsCreation of the monthly editorial newsletter and private sales (3 times/week)3. DevelopmentLaunch of a clothing line on the website venteprivéemamanvogue.frCommunication and special launch operationCreation of two podcasts for the channel (recording, research, editing),4. ManagementManagement of a team of 2 peopleKPIS:From 200,000 unique visitors/month in 2018 to 450,000 unique visitors/month in 2021 on the editorial site+50k subscribers in 3 years for the community (Facebook/Instagram)Facebook Ads (ROAS >2)Launch of a new project: Online Conference Cycle (Experts) (teaser video viewed 20k times on social media)Creation of the Private Sale newsletter (28k subscribers), Conversion Rate 15%, Click-Through Rate 3%
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Education
- Master 2 - Strategic, Operational and Digital MarketingIAE LYON 32016
- Bachelor's Degree - Digital Communication - IAE Savoie Mont-Blanc - Annecy (74)IAE SAVOIE MONT-BLANC2014
Certifications
- Facebook Creative StrategyFacebook