Freelancer profile translated to English.
Back to original languageAbout Emilie
Digital Advertising Campaign Management Expert | 8 years of experience | Google Ads, Facebook Ads, DV360, Smadex, Zemanta
Passionate about digital marketing and with eight years of experience at a leading advertiser, I specialize in managing and optimizing large-budget advertising campaigns. My expertise covers a wide range of advertising platforms, including Google Ads, Facebook Ads, DV360, Smadex, and Zemanta.
Skills and Services
Advertising Strategy: Design of tailor-made advertising strategies to meet specific client objectives, with a data-driven approach.
Campaign Management: Setup, management, and optimization of campaigns on Google Ads, Facebook Ads, DV360, Smadex, and Zemanta.
Performance Optimization: Data analysis and continuous optimization to maximize ROI and campaign effectiveness.
Reporting and Analysis: Creation of detailed reports and analysis of results to provide clear and actionable insights.
Budget Management: Expertise in managing substantial advertising budgets, with a focus on efficient resource allocation.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- PulseXpert MediaDigital Marketing Consultant - SEA, SMA, DV360, Native Ads SpecialistDecember 2023 - Today (2 years and 6 months)Aix-en-Provence, FranceDigital Advertising Campaign Management Expert | 8 years of experience | Google Ads, Facebook Ads, DV360, Smadex, Zemanta.
- Digital VirgoProgrammatic Expert (DV360, Zemanta (Native ads), Xandr, Phoenix Browser ...)January 2018 - May 2024 (6 years and 4 months)Aix-en-Provence, France
- Training for Acquisition Teams: Training internal teams on selected DSP platforms to optimize tool usage and maximize advertising campaign performance. Development of training materials and practical workshops to enhance teams' technical and strategic skills.
- Performance Monitoring: Continuous analysis and monitoring of programmatic campaign performance to ensure ROI objectives are met. Preparation of detailed reports and recommendations to improve campaign results.
- DSP Selection and Testing: Research, evaluation, and testing of various DSP platforms available on the market to identify those that best meet the company's needs. Management of relationships with DSP providers and negotiation of terms of use.
- Development of RTB Acquisition Strategy: Design and implementation of the real-time bidding (RTB) acquisition strategy to maximize the efficiency of advertising spend. Close collaboration with marketing and technical teams to integrate the RTB strategy into the company's overall ecosystem. Identification of optimization opportunities and adjustment of strategies based on market trends and campaign performance.
- Digital Virgo EntertainmentInternational Traffic Manager - Adwords, RTB, FacebookDecember 2015 - January 2018 (2 years and 1 month)Aix-en-Provence, France
- Creation, management, and optimization of Google Ads campaigns in France and internationally
- Creation and optimization of Facebook & Google Ads remarketing campaigns. Creation and optimization of Facebook campaigns in France and internationally
- Creation and management of programmatic campaigns on Google (Double Click Bid Manager), MyDSP, Bucksense, in France and internationally. Campaigns in open auction and/or Private deals (Guaranteed). Team lead for RTB.
- LIVE campaign management for sports (Google Ads).
- Management of "reserved" campaigns with AOL at CPM
- Management of affiliate campaigns at target CPA
- Creative briefing and recommendations to product managers on improving marketing elements.
- Development of an internal ad network: management of the commercial aspect (negotiation of payouts and offers to launch, technical support, development of commercial relationships) and operational aspect (creation and launch of Adwords, Facebook, RTB campaigns, at target CPA or CPL)
- Business areas: Dating, sports, VOD, music, games ...
Recommendations
Be the first to recommend Emilie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 (M2), Management and Marketing of Service ActivitiesAix-Marseille Graduate School of Management - IAE2015Master 2 (M2), Management et Marketing des Activités de Service
- Bachelor's degree, International Tourism and Hotel ManagementUniversité de Perpignan Via Domitia2006licence, Management du Tourisme et de l'Hotellerie Internationale