About Emilie
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- EMILIE DESNUSDigital Marketing Consultant & Content CreatorSOCIAL NETWORKSOctober 2022 - Today (3 years and 10 months)Paris, FranceAs a self-employed professional, I handle various missions such as:- Implementing and executing a marketing strategy- Improving customer experience- Managing social media engagement- Creating content (visuals, carousels, infographics, videos, etc.)- Community management: writing posts and articles- Performance analysis and reporting- Covering B2B events (Vivatech, Influence Café, Change Now, Maddy Keynote, etc.)- Deciphering social media trends- Scriptwriting, video shooting, and editing- Interviews with digital marketing professionals- Testing social media tools- Training students
- GROUPE EBP - solutions de gestionDigital Marketing Officer / Acquisition Project ManagerSOFTWARE PUBLISHINGSeptember 2022 - October 2023 (1 year and 1 month)78120 Rambouillet, FranceEBP Group (also known as EBP Informatique) has been a French publisher of business management software since 1984. Its licensed and SaaS services are aimed at SMEs, artisans, retailers, and liberal professions. Paid Social Media Acquisition:- Deploy and monitor advertising campaigns on social networks.- Continuously optimize and identify key performance factors.- Master Meta (Facebook & Instagram) and LinkedIn Ads tools.- Oversee the annual budget and social paid strategy.- Act as the point of contact for the department on social paid.- Benchmark against our main competitors & monitor digital trends. Paid Social Media Campaign Analysis & Reporting:- Conduct statistical analyses of campaigns to draw conclusions, provide hypothetical explanations, and recommendations.- Analyze data, provide a complete report on A/B testing campaigns with the most effective one, and be able to derive explanatory factors.- Make recommendations for upcoming campaigns to relevant marketing product managers. Real-time bidding:- Assist my tutor with agency relations.- Participate in monthly campaign feedback meetings.- Perform monthly analyses/reports for all campaigns. Blog:- Publish blog posts via Wordpress.- Assist in implementing high-value content on the blog and monitor key KPIs.- Provide expertise on blog ergonomics and article publishing. E-reputation:- Participate in the search-focused e-reputation strategy to improve EBP's overall rating.- Monitor competitors' e-reputation.- Participate in gathering actions taken by different departments on the subject.
- NODYA Group - Créateur de valeurBusiness ManagerNovember 2021 - May 2022 (6 months)92300 Levallois-Perret, FranceData and Artificial Intelligence are transforming our world every day. At NODYA Group, we don't just follow this change, we anticipate it. We don't aim to adopt new technologies, we create them. The ideas we develop through our expertise, ambitions, and boldness are those that will disrupt the market and establish us as a key player tomorrow. Sales:- Manage, develop, and retain a client portfolio.- Manage commercial relationships with clients.- Conduct commercial prospecting (phone, email, etc.).- Attend client and service provider meetings. Management:- Supervise employees on assignments.- Provide daily support to employees on various issues.
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Education
- MBA Specialized in Digital Marketing & BusinessEFAP2023Objectifs : › Doter les nouveaux profils comme les managers expérimentés de nouvelles compétences pour piloter les transformations numériques, et accéder à l’ensemble des fonctions et secteurs (distribution, luxe, média pharmacie, industrie…) qui vivent tous la réinvention de « l’expérience client ». Par décision de France Compétences le 26 janvier 2022, la certification professionnelle du MBA Spécialisé Digital Marketing & Business - Part-Time est enregistrée au Registre National de la Certification Professionnelle (RNCP) au Niveau 7 (Bac+5) sous l'intitulé « Manager du marketing et de la transformation digitale ». Compétences visées : › Définir une stratégie de marketing et de communication digitale › Piloter des opérations de marketing digital et de e-commerce › Gérer des équipes et des expertises sur des projets digitaux complexes › Initier et manager les innovations de transformation digitale
- Master 2 - Grande École ProgramMontpellier Business School2021Montpellier Business School, Grande École, est l’héritière d’une longue tradition d’enseignement à l’écoute des besoins des entreprises et des marchés. Fondée en 1897 par la Chambre de Commerce et d’Industrie de Montpellier, elle a su faire évoluer continuellement ses enseignements spécialisés en sciences de gestion et du management pour adapter ses formations aux changements incessants des environnements économiques locaux et globaux. La qualité de sa stratégie et de ses résultats est reconnue internationalement. Reconnaissance qu’attestent sa triple accréditation internationale (AACSB, AMBA, EFMD-EPAS), sa place dans le TOP mondial des meilleurs Master in Management du Financial Times, ainsi que son rang dans les classements français. Spécialisation : Négociations et Relations d'Excellence - Certificat Luxe Mémoire : La mise en place de politiques RSE au sein des entreprises de luxe françaises
Certifications
- Certification in Content Creation and Advertising on LinkedInLinkedIn2023