Freelancer profile translated to English.
Back to original languageAbout Emilie
Curious and passionate about my profession, I have built my career in various environments: fashion, luxury, food, tech, digital, mobility, and HR consulting.
After working for several fashion and luxury houses, I have spent over 10 years in marketing, focusing on strategy, acquisition, brand content, CRM, SEO, and 360° communication.
Today, I support startups, scale-ups, and growing brands as a senior Marketing Manager and freelance CMO, with a strategic, operational, and business-oriented approach.
I assist startups, scale-ups, and growing brands in structuring and deploying their marketing strategy: positioning, acquisition, CRM, SEO, social media, content, paid campaigns, influence, partnerships, events, and reporting.
My background combines two complementary cultures: the brand exigency acquired in fashion, luxury, and retail environments, and the operational efficiency of startup environments, where rapid testing, prioritization, measurement, and project advancement are key.
I work on both strategy and execution, with a business-oriented approach: clarifying positioning, generating leads, improving conversion, structuring marketing actions, and creating a coherent brand image across all touchpoints.
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- STAIRLING TECHNOLOGIESMarketing ManagerSOFTWARE PUBLISHINGMay 2025 - Today (1 year and 3 months)Paris, FranceI am assisting Stairling in structuring and managing its 360° marketing strategy: developing brand awareness, clarifying the value proposition, generating qualified leads, and supporting the conversion of VTC drivers in a competitive and regulated market.Scope of Intervention:Brand & Positioning• Clarification of positioning and value proposition.• Adaptation of brand messaging across all touchpoints: website, content, social media, CRM, sales materials, events, and partners.Acquisition & Conversion• Structuring lead funnels, landing pages, acquisition content, and reassurance messages.• Creation of content for paid and offline campaigns: angles, scripts, hooks, visuals, ad copy, and conversion pages.Content, Social & Influence• Management of the social media and video strategy on TikTok, Instagram, LinkedIn, and YouTube.• End-to-end content production.SEO, CRM & Lifecycle• Deployment of an acquisition-oriented SEO strategy: articles, landing pages, internal linking, backlinks, visibility partnerships, and editorial automation.• Building CRM journeys: newsletters, workflows, nurturing, webinar follow-ups, onboarding, no-shows, and driver communications.Reputation, Community & Field Marketing• Structuring online reputation, collecting reviews.• Coordination of key marketing moments: radio, billboards, street marketing, conferences, open days, driver events, sponsorships, ambassadors, and partner operations.Marketing Operations & AI• Implementation of AI-powered marketing workflows to accelerate content production, reporting, page prototyping, HTML code generation, and editorial workflows.• Cross-functional coordination with sales, product, management, customer success, partners, influencers, and service providers.
- YeetsCMOSOFTWARE PUBLISHINGFebruary 2023 - December 2024 (1 year and 10 months)Paris, France**Branding**: Definition of the new graphic charter and brand identity, creation of new visuals, supervision of graphic designer.**Strategy**: Definition of the new strategy, objectives, KPIs, and ROI calculation - creation of reports.**Website**:
- Creation of the new silo website architecture;
- Design of wireframes and mockups on Figma;
- Project management: monitoring website creation on Bubble, feature development, testing, mobile-first approach...
- UI/UX: testing and optimization of interfaces and freelancer/company journeys;
- Content: creation and writing of pages, FAQs, job descriptions, success stories, blog, infographics...
- SEO: technical on-site, content, and off-site optimization through netlinking.
**Partnerships**: Development of a partner network for visibility exchange and creation of relevant content for our audience.**Social Media**: Creation of communication planning, visuals, and post content on LinkedIn. +120% in 1 year.**Online Reputation**: Update of Google My Business profile, review automation, online reputation monitoring, directory listings...**SEA**: Strategy and objective definition, keyword audit, recommendations, SEA agency performance monitoring.**Lead Acquisition**: Emailings, InMails, webinars, Google Ads, downloadable content...**Organization**: Implementation and configuration of Notion as the main work tool (processes, tutorials, projects, to-dos, KPIs...).**Management**: Training and supervision of the marketing assistant. - SolantisCMOCONSULTING AND AUDITSNovember 2019 - September 2023 (3 years and 10 months)Île-de-France, France**Website**:
- Definition of the new lead acquisition-oriented digital strategy;
- Website design on WordPress: managing the Two Birds agency for wireframes, mockups, SEO strategy, content, testing, mobile-first approach...
- Integration of forms and workflows via HubSpot;
- Creation and writing of content.
**SEO**: Technical on-site, content, and off-site optimization through netlinking.**SEA**: Design and implementation of Google Ads & LinkedIn campaigns - managed by AdQuality agency.**SMO**:- Creation of communication planning;
- Social media management (LinkedIn, Instagram, Facebook, Twitter).
- Creation of themes, posts, content, and visuals;
- Distribution strategy (timing, content, audience, employee engagement).
- HubSpot implementation;
- Creation of landing pages, email campaigns, workflows...
- User training.
**Lead Acquisition**:- Implementation of the AARRR strategy & lead acquisition;
- UI/UX optimization for lead acquisition via forms;
- Creation of downloadable content;
- Email campaigns.
**Online Reputation**: Management and automation of reviews, obtaining labels and rankings.
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Education
- Understanding Fashion: From Business to Culture, Fashion MarketingInstitut Français de la Mode2020Understanding Fashion: From Business to Culture, Commercialisation de la mode
- Master's degree level (Bac +5), Purchasing and Quality ManagementGroupe Sup de Co Montpellier Business School2009Bac +5 visé grade de Master, Management des achats et de la qualité