Freelancer profile translated to English.

Description

I support executives, startups, and SMEs in creating their conviction materials: Pitch Decks, fundraising decks, Investor Decks, and Executive Summaries. My approach combines storytelling, message clarity, and visual excellence to transform your decision-making challenges into impactful tools.

🚀 My expertise: From Deck to Brand Image. Because a successful presentation is part of a global vision, I also work on deploying your brand image (visual identity, communication materials, web design).

Strategy: Understanding your business challenges and prioritizing information.

Creation: Defining a relevant and differentiating artistic direction.

Deployment: Adaptation across all your touchpoints, from print to digital.

✨ Why entrust your projects to me?

- Strategic Perspective: I challenge your content for maximum clarity.

- Technical Agility: Absolute ease with existing brand guides or creation of new codes.

- Rigor & Reliability: Structured support, from ideation to production.

- Versatility: A rich visual culture (corporate, institutional, cultural) to adapt to your universe.

💻 Portfolio: milistudio.fr I work on an ad-hoc basis (emergency decks) as well as global support (identity redesign).

📁 Portfolio & Confidentiality: As some of my work is confidential, I only display a public preview on milistudio.fr. Please feel free to contact me to consult targeted case studies upon request.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km), Lyon (up to 10km)

Virginie P. Fleuriste
E-commerce & Visual Identity Creation
E-COMMERCE
March 2025 - May 2025 (2 months)
Lyon, France
The project:Transitioning from a physical store to an elegant online presence capable of managing complex orders (local and national deliveries).

What I did:

*Artistic Direction:Searched for a poetic and high-end visual universe to reflect floral craftsmanship.

*Web Design:Created a minimalist e-commerce site where the product (the flower) is the focal point.

*Customer Experience (UX):Simplified a complex delivery system to ensure a smooth purchase experience despite technical constraints.

The extra touch:A "tailor-made" design that avoids the coldness of typical e-commerce sites, preserving the warmth of a neighborhood shop.
WordPress Adobe XD Web Design Visual Identity
Festival Sacrée Musique
Artistic Direction & 360° Campaign
CULTURE
September 2023 - January 2025 (1 year and 4 months)
Toulon, France
The project:Comprehensive support for one and a half years to structure and deploy the festival's visual identity across multiple seasons.

Missions carried out:

*Identity:Complete redesign of the logotype and creation of a modular graphic charter.

*Web:Complete redesign of the WordPress website (ergonomics and design).

*Publishing & Press:Graphic design and layout of the festival magazine and press kits.

*Poster Campaign:Creation of key visuals and print adaptations for urban display (cities, press, programs).

*Performance:Creation of Meta Ads campaigns with visual A/B testing to optimize ticket sales.

*Strategic Publishing:Design of the sponsorship research document (high-end material for institutional and private partners).

The result:A coherent and strong brand image, adaptable to the diversity of venues and concerts, while professionalizing funding materials.
Visual Identity Web Design Instagram Ads Poster Design Publishing
Nodipool
Artistic Direction & Global Branding (5 years)
MECHANICAL ENGINEERING
January 2020 - January 2026 (6 years)
Marseille, France
The project:Supporting an innovative brand in the pool sector since its inception. The challenge: to break the graphic codes of the industry to establish a strong and differentiating visual identity.

Missions carried out:

*Branding & Identity:Creation of a disruptive visual universe, deployed across the brand's entire ecosystem.

*Product Design:Design and creation of product packaging.

*Sales Support (BtoB):Creation of commercial materials and sales tools to motivate the sales force and convince distributors.

*Web Design:Design and development of the website (UI/UX).

*Events:Graphic design of stands for trade shows (e.g., Eurexpo), including signage and large-format communication materials.

The result:A brand that established itself visually from its launch, with a coherent image across all touchpoints, from packaging to physical trade shows.
Stand Design Visual Identity Packaging Designer Branding and Visual Identity