Freelancer profile translated to English.
Back to original languageAbout Emilie
Are you wondering:
- If you're truly talking to the right clients?
- If your offering holds up before pivoting?
- How to sharpen your brand messaging to attract the right profiles?
I help you transform your intuitions into clear decisions, based on a deep understanding of your clients and their real needs.
My Expertise 😄
For over 10 years, I've been supporting entrepreneurs, start-ups, and SMEs in building a solid, credible, and differentiating positioning.
My role: to become your strategic sparring partner — the one who helps you understand what your clients think, feel, and decide, to align your offering and communication with their needs.
I've had the opportunity to collaborate with companies from various sectors: agri-food, health, transport, textiles, real estate...
This diversity allows me to bring a transversal and pragmatic perspective, always focused on concrete growth levers.
What I do for you:
👉 Creation of tailor-made questionnaires and interview guides
👉 Recruitment of the right profiles (clients, prospects, former leads, etc.)
👉 Qualitative interviews and focus groups rich in insights
👉 In-depth analysis with clear and actionable recommendations
Benefits
✅ Positioning validated by real data
✅ Precise vision of your clients' expectations and motivations
✅ Brand strategy aligned with your market opportunities
✅ Confidently made decisions
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Retour de PlageConducting a Dual Quantitative and Qualitative Customer StudyFASHION AND COSMETICSJuly 2025 - October 2025 (3 months)La Rochelle, FranceHere are my missions for the brand:
- Conducting a customer perception survey with a questionnaire designed and distributed to the client database (3400 responses) + analysis and writing of a study report
- Conducting a qualitative study with the same target audience: 21 interviews conducted with 3 target segments + analysis and writing of a complete, detailed study report illustrated with verbatim quotes
- ODACIO - Coopérative & Couveuse d'EntrepreneursB2B and B2C Persona Survey SpecialistMarch 2018 - Today (8 years and 3 months)La Rochelle, FranceI decipher for entrepreneurs, VSEs/SMEs, and start-ups the expectations, roadblocks, projections, purchasing motivations, and emotional perceptions of their clients and prospects.My method? Conducting persona interviews and questionnaires to deeply understand the issues, purchasing psychology, and experience expectations of the target audiences.The objective? To transform identified insights into levers to boost the impact of their offering and communication.
- Com & CruQualitative Research DirectorWINE AND SPIRITSApril 2025 - Today (1 year and 2 months)In charge of conducting B2C and B2B qualitative studies at Com & Cru.My mission? To create the best qualitative study methodologies so that Com & Cru's clients can gain a deep and impactful understanding of the psychology and practices of their target audiences (consumers and professional partners).My favorite tools? Persona interviews and questionnaires to gather maximum verbatim feedback and more effectively delve into the projections, expectations, and barriers of the target audiences.
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Education
- Master's Degree in Semiotics and StrategiesUniversity of Limoges2014Pourquoi la sémiotique ? En tant que communicante, rien n’est plus passionnant que d’apprendre à décrypter et interpréter quelque chose d’inhérent à notre société : le sens. Dans un contexte sociétal où les marques représentent non seulement un instant de consommation mais également un repère ou une culture pour certains, un bon communicant se doit d’être en mesure de décoder les significations afin de pouvoir produire des analyses toujours plus aiguisées et pertinentes.
- Master's Degree in Communication, Marketing, and AdvertisingISCOM Lille2012Communiquer fait partie de notre quotidien mais bien communiquer c’est tout un art. Grâce à cette formation concrète et transversale j’ai pu acquérir des compétences en marketing, stratégie de communication, identité et architecture de marque. Au-delà de la technicité théorique, ce sont les challenges et mises en situation immersives pour répondre à de réelles problématiques d’entreprise qui ont été nourrissantes et efficaces pour aiguiser mes différents savoir-faire.