Freelancer profile translated to English.

Description

With over 10 years of experience in marketing, digital communication, and CRM (all in-house, including 8 years for the Toys'R'Us brand).

For the past 2 years, I have been teaching in business and digital schools for students from Bac+3 to +5 levels, in French and English, on topics related to my corporate expertise.

I am also the founder of the 100% made-in-France women's ready-to-wear brand: Ma petite robe française, which I currently manage and develop with an omnichannel approach.

My areas of expertise:

DIGITAL COMMUNICATION STRATEGY:

- Definition of your commercial animation plan (e-commerce and omnichannel logic)

- Definition and management of your online acquisition channels

- Monitoring, tracking, and optimization of your digital marketing budget

- Implementation of KPIs

- Coordination of your graphic materials for consistent branding across your touchpoints

- Management of your external service providers

- Establishment and management of partnerships (awareness, traffic, leads...)

CRM & PRM MARKETING STRATEGY:

- Definition of PRM and CRM actions

- Construction/animation of the loyalty program

- Development/redesign of the customer & prospect contact plan based on customer & product lifecycle

- Creation of acquisition, retention, re-engagement, loyalty scenarios, marketing triggers, and marketing automation

- Optimization of the database qualification strategy

- Definition of targeting and content personalization

- Performance monitoring (KPIs), reporting, and improvement of customer knowledge

- GDPR compliance

- Implementation of contests

SEMINAR/TRAINING IMPLEMENTATION:

- Pedagogical progression

- Implementation of tailor-made training

- Provision of tools and materials

- Distance and in-person training

I am at your complete disposal to discuss your needs.

Best regards.

Emilie

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Montpellier (up to 50km)

PSTB, PSB, Digital Campus, ESG Montpellier, Keyce Academy, College de Paris
Web Marketing Teacher
EDUCATION AND E-LEARNING
February 2020 - Today (6 years and 4 months)
Montpellier, France
CRM, Influencer Marketing, Community Management, Digital Marketing, Digital Communication, Brand Strategy, Brand Content, Marketing & Communication, Content Management & Production, Strategic Planning – Levels: Bachelor, Master 1 & 2
Training Higher Education CRM Web Marketing Strategy Branding E-reputation Communication Strategy Community Management
MA PETITE ROBE FRANÇAISE
Founder
RETAIL (SMALL BUSINESS)
October 2019 - Today (6 years and 7 months)
Montpellier, France
- Business Plan Creation, brand content.
- Website creation, management, and animation.
- Collection plan development: Dress design, fabric sourcing, production oversight.
- Brand development in stores: prospecting, partnerships, inventory and replenishment management
- Social media brand animation & development
- Marketplace and partnership management
Live Shopping Live Streaming Branding Collection Plan Styling Prestashop Business Strategy Business Creation Brand Content
Toys'R'Us
Digital Marketing & CRM Manager
RETAIL (LARGE RETAILERS)
November 2015 - October 2019 (4 years)
Saint-Fargeau-Ponthierry, France
- Organization and implementation of the brand's Digital & Loyalty Strategy:
- E-Commerce commercial animation plan (1st store in France by revenue)
- Definition of Online Acquisition for Toys'R'Us and Babies'R'Us brands
- Definition of PRM and CRM actions, construction and animation of the brand's Loyalty program (60% of revenue)
- KPI analysis and optimization
- Management, monitoring, and optimization of the Digital Marketing and Loyalty budget (€2.5 million)
- Coordination of the brand's graphic material creation
- Online implementation, consistency of content and in-store & Web offer
- Web development of Toys'R'Us and Babies'R'Us brand awareness
- Social media animation & development: Posts and recruitment
- Management of external service providers
- Implementation of visibility, traffic, and acquisition partnerships (Showroomprive.com, KIA, Pierre & Vacances Group, Parc Astérix, Disney, Warner, Universal)
- Team management of 6 people: Creative Department, Acquisition Managers, CRM, Community Manager
Web Marketing Strategy Communication Strategy Traffic Acquisition CRM Team Management Loyalty Partnerships Social Media Influence User Experience