Freelancer profile translated to English.
Back to original languageAbout Emilie
😄 Welcome to my Malt profile!
HubSpot Marketing and Sales Operations Expert, I have been helping companies achieve their marketing and sales goals for over 5 years.
Whether you are already on HubSpot or a future user of the CRM, I can assist you in your adoption, use, and optimization of the tool. Within my support, I offer:
1️⃣ Audit: analysis of your current CRM (HubSpot or other platforms) to better target your needs.
- Understanding of your marketing and/or sales challenges
- Project estimation
- Development of a game plan
2️⃣ Implementation / Production: Implementation and configuration of your HubSpot account:
- Cleaning and migration of existing databases (if necessary). Example: Mailchimp, Sendingblue, Pardot, Salesforce databases,...
- Creation of new properties: Contacts, Companies, Deals
- Creation / optimization of Sales and/or Marketing automations: nurturing workflows, task workflows, sequences, etc.
- Creation / optimization of sales pipelines
- Creation of dashboards and monitoring reports (analytics)
- Connection with your ecosystem through the HubSpot applications marketplace
3️⃣ Training: training for your marketing, sales, and customer service teams for good tool adoption:
- Training plan adapted to your expectations
- Creation of an onboarding support for new hires on HubSpot
- Best practices / tips / quick wins
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Parkour3HubSpot Marketing and Sales Operations ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Montréal, CanadaAssisted over 20 clients in Canada with requests such as:> Audit: analysis of your current CRM (HubSpot or other platforms) to better target client needs:- Understanding of marketing and/or sales challenges- Project estimation- Development of a game plan> Implementation / Production: Implementation and configuration of the HubSpot account:- Cleaning and migration of existing databases (if necessary). Example: Mailchimp, Sendingblue, Pardot, Salesforce databases,...- Creation of new properties: Contacts, Companies, Deals- Creation of custom objects- Creation / optimization of Sales and/or Marketing automations: nurturing workflows, task workflows, sequences, etc.- Creation / optimization of sales pipelines: deal stages, sales reminders, sales tracking, meeting links...- Creation of dashboards and monitoring reports (analytics)- Connection with other tools through the HubSpot applications marketplace: Quickbooks, Zoom, Teams, Google Meet, Eventbrite, Stripe, Livestorm, Zapier...> Training: training for your marketing, sales, and customer service teams for good tool adoption:- Training plan adapted to client expectations- Creation of onboarding support for new hires on HubSpot- Best practices / tips / quick wins
- NumbrDigital Marketing Project Manager / Growth HackerCONSULTING AND AUDITSSeptember 2018 - September 2022 (4 years)9th arrondissement of Paris, 75009 Paris, France➤ Marketing Automation- Management of our HubSpot marketing automation platform (CRM, CMS, Marketing)- Management and implementation of a customer and lead nurturing program- Management and implementation of lead generation campaigns (webinars, white papers...)- Management and creation of landing pages and forms- Design and development of inbound marketing strategies: workflows, scoring, emailing (content & design), segmentation...➤ Growth Marketing- B2B lead acquisition through optimization of our existing campaigns and exploration of new channels- Conversion optimization of our website landing pages: SEO optimizations, chat (HubSpot), pop-ins (HubSpot / Optin Monster), online appointment booking (Calendly)- Design and integration of A/B tests via HubSpot (landing pages, CTAs) and Google Optimize- Tracking: Creation of performance monitoring dashboards (HubSpot)➤ Project Management- Participation in the development and execution of the network's marketing strategy: roadmap, objectives (acquisition, conversion, awareness, loyalty), KPIs- Development and implementation of a national rebranding strategy- Monitoring and management of our main CRMs HubSpot and Salesforce: synchronization settings, synchronization status...- Management and monitoring of website creation projects: templates, wireframes, integration, testing, MEL...- Collaboration with account executives to assist in the implementation and performance of marketing projects- Management of internal and external teams: SEO, UX/UI, freelancers...
- IMMOJEUNE : le groupe du logement étudiant et jeune actif en FranceDigital Marketing Project ManagerREAL ESTATEFebruary 2018 - July 2018 (5 months)11th arrondissement of Paris, 75011 Paris, France- Development of marketing automation strategies- Creation of automated email sequences- Lead generation- Emailing strategy- Audit and monitoring
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Education
- MSc & MBA Digital MarketingINSEEC MSc & MBA Paris2018Master, Marketing Digital & eBusiness - Top 5 Promo
- Bachelor's Degree, Economics & ManagementUniversité Nice Sophia Antipolis (member of Université Côte d'Azur)2017Licence, Economie & Management - Top 5 Promo
Certifications
- Marketing HubHubSpot Academy2022
- Salesforce Integration CertificationHubSpot Academy2022