Freelancer profile translated to English.

Description

👋 Hello, I'm Émilie:Art Director, Graphic Designer & Illustratorin the beauty, wellness, and lifestyle universe.

Based in Paris, I have been helping brands create distinctive, aesthetic, and coherent visual identities for 8 years: 6 years in agencies (Artefact 3000 & Mazarine), then 2 years as a freelancer for international and independent brands.

✨ Beauty & Cosmetics Expertise

I have collaborated with NARS, Sephora, Avène, Yves Rocher, and GHD, blending art direction, visual identity, illustration, and packaging design.

**🌷 Always Passionate about the world of beauty**, my approach combines love, creativity, and ethics. I invest myself fully in each project with meticulous presentations and attentive support at every stage.

🎨My Services

— Art Direction & Brand Design:creation of universes, visual identity, logo, brand guidelines, creative concepts

— Illustration:patterns, custom iconography, mascots, book covers

— Packaging & Print:cosmetic design, labels, brochures, business cards

— Social Media:content creation, feed art direction, templates, posts & stories

— Motion Design:GIFs, animations, stickers

💡 My approach combines aesthetic rigor, sensuality, strategy, and visual storytelling.

📍 Discover my universe: emiliebleuciel.com

💌 Let's discuss your project: beauty art director, cosmetic graphic designer, cosmetic packaging, skincare visual identity, beauty illustration, packaging design, beauty branding, cosmetic art director, luxury lifestyle, beauty graphics, packaging designer, art director

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Emilie Bleuciel
Art Director & Illustrator
FASHION AND COSMETICS
February 2024 - Today (2 years and 4 months)
Paris, France
🎨 Art Direction: Creative concepts, visual storytelling, mood boards, graphic directions, storyboards, mockups

✏️ Illustration: Brand illustration, patterns, book covers, stationery, posters, invitations

🧠 Branding: Creation of visual identities, logotypes, brand guidelines, patterns & mascots

📱 Social media / SM: Instagram grids, post & story templates, highlight icons, feed rebranding

📦 Print & Packaging: Packaging design, flyers, posters, business cards, brochures, menus, stickers

🎞️ GIFs & Motion Design: GIFs for Instagram, animated stickers, animation of illustrations or graphic elements
Art Direction Visual Identity Social Media Illustration Motion Design
Mazarine
Art Director
LUXURY GOODS
September 2023 - February 2024 (5 months)
Paris, France
360 Campaign: concepts, activation/stunt, art direction
Social Media: static and animated content creation, editorial calendar
Illustration: logo, storyboard, pictograms, mascot, graphic element
Print: wall exhibition, posters, leaflets, magazine
Motion Design: graphics package, gif, video editing
Illustration digital activation Graphic Design Art Direction Motion Design
Artefact 3000
Art Director
FILM AND AV
March 2019 - August 2023 (4 years and 5 months)
Paris, France
360 Campaign: concepts, activation/stunt, art direction
Social Media: static and animated content creation, editorial calendar
Illustration: logo, storyboard, pictograms, mascot, graphic element
Print: wall exhibition, posters, leaflets, magazine
Motion Design: graphics package, gif, video editing
Art Direction activation Visual Identity Storytelling Illustration

Stéphane

CEO - Umaine

Reviewed on 3/16/2026

A lot of professionalism and talent, it's a pleasure to work with Emilie, all the work delivered met our full satisfaction! Thank you!

Leo

Frp distribution

Reviewed on 11/3/2025

This is the second time I've worked with Émilie and the result is excellent. Creative, full of ideas, and very professional, she perfectly understood my expectations. A real pleasure to collaborate with her, I recommend her.

Show all 7 reviews