Freelancer profile translated to English.
Back to original languageAbout Emilie
Developing an editorial strategy is not about piling words onto disposable content.
It's about building a sustainable asset, capable of driving brand growth and uniting its audiences.
If you share this conviction, we'll make a great team!
Who am I?
I'm a dinosaur of finger-typed content, operating since 2005 primarily with startups, scale-ups, SMEs, and agencies. Successively a copywriter, content manager, content strategist, and head of marketing, I handle content in all its forms, as long as it serves a purpose: to be useful.
Over450 brandshave already trusted me.
FDJ, Orange, Butagaz, La mutuelle des Sportifs, Youlovewords, Abritel, Campanile, LastMinute, Marie Claire, BoursoBank, Service Public…
What we can do together
- Understandwhy your content is stalling: weak signals, strategic repositioning, brand voice, brand narrative… I help you own your message.
- Builda proprietary media ecosystem: articles, newsletters, podcasts, documentary series, magazines… A sustainable editorial asset, serving your audiences.
- Convincebased on a solid editorial strategy, thoughtful content, and controlled production. The right words, to the right people, at the right time.
- Capitalizeby giving your editorial assets a second life. Your content has value, let's give it its rightful place.
Why you'll love me. Or hate me.
- Experienced in direct collaboration with decision-makers
- Voluntarily unable to separate content from branding, branding from marketing, marketing from revenue
- A detail-oriented approach that can be a bit exasperating
- An enthusiastic critical mind ready to challenge you with an outside perspective
A satisfactory result also means a balanced collaboration.
I'm more effective as a partner than a distant service provider.
Tell me about your project.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- LIMI.fr I Content & BrandingNarrative Architect - FounderCONSULTING AND AUDITSOctober 2009 - Today (16 years and 10 months)Paris, FranceNarrative architect for brands seeking their grand story• - Brand Positioning• - Narrative Strategy• - Media Ecosystem Creation• - Editorial Asset Optimization
- Zooü I AssurtechBrand ManagerBANKING AND INSURANCEJanuary 2020 - January 2022 (2 years)Paris, FranceI develop the positioning of the service offering focused on soft mobility, the brand identity, its storytelling, and the marketing acquisition strategy.
- DA.fr - AssurtechHead of Marketing | PartnerBANKING AND INSURANCEJanuary 2014 - January 2019 (5 years)Paris, FranceCustomer Experience• - Positioning of the brand and its 11 products• - Narrative strategy, brand voice, sales pitch• - Creation of the 1st modular & customizable insurance contract• - Creation of a digital sales funnel, complementary to the phone customer journey• - Onboarding via a recommendation engine and conversational UXExit: Acquisition by one of the European insurance leaders
Reviews
Florence
love intelligence
Several days project
-
Reviewed on 3/5/2025
Very good experience, responsive, involved, competent
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Education
- Master in Communication, HR & TrainingParis 132004Communication Interne / Externe - Sociologie des organisations - Formation
- University Diploma in Technology in Information and CommunicationIUT Charlemagne Nancy2001Communication d'entreprise - Publicité