Freelancer profile translated to English.
Back to original languageAbout Emilie
Welcome to my profile 👋
If you're here, you probably already have sales but too few buyers who become real customers.
They discover the brand, order… then disappear.
In most cases, this is neither an acquisition nor a tool problem.
It's a breakdown between the stages of the customer journey.
👩🏼💻 My role
I help e-commerce brands structure their customer relationship journey from sign-up to repeat purchase.
The goal is not to send MORE campaigns or automations, but for every interaction to happen at the right time and provide a reason to return.
👉 When I get involved
• Acquisition works but customer value stagnates
• Email campaigns perform occasionally but not long-term
• Flows exist without a global logic
• The team doesn't know what to prioritize anymore
👉 What I do concretely
I work on the complete customer progression (lifecycle marketing).
Before purchase: newsletter sign-up, onboarding, conversion
After purchase: satisfaction, repeat purchase, loyalty
To do this:
• CRM & email marketing audit
• Customer journey mapping
• Redesign of priority flows
• Writing ready-to-integrate emails
• Prioritized action plan
• Simple tracking KPIs
👉 What changes
• More customers who return naturally
• More profitable acquisition
• Readable marketing decisions
• Revenue less dependent on campaigns
👉 My working method
• Understand your business model and priorities
• Identify where value is lost
• Correct key sequences
• Leave you with an exploitable system internally
No unnecessary heavy redesign.
🎁 What I bring additionally
• A strategic and pragmatic approach
• Pedagogical skills (you understand what we are implementing and why)
• A customer relationship-oriented perspective, not just technical performance
Describe your current situation to me.
I will quickly tell you what is preventing your customers from returning.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- IndépendanteDigital Strategy ConsultantE-COMMERCEMarch 2023 - Today (3 years and 2 months)Paris, FranceI help e-commerce brands structure a profitable, sustainable, and branded relational system through a clear CRM strategy, well-thought-out content, and effective automated scenarios.My mission: to transform their customer base into a true growth engine.💡 My added value• A structuring view of customer relations, from the first purchase to long-term loyalty• A co-construction approach that adapts to each brand's CRM maturity🔧 My typical interventions:◉ CRM & Customer Journey Audit• Customer base analysis & segmentation• Mapping key moments (acquisition, post-purchase, reactivation…)◉ Automated Scenarios• Welcome Series, Post-purchase, Cart Abandonment, Reactivation, Upsell…• Sequence design & writing◉ CRM Campaigns & Content• Relational emails, SMS, push notifications• Lead magnet creation & nurturing sequences• Editorial management, planning & performance analysis◉ Strategic Management• Annual or quarterly CRM roadmap• Definition of priorities & key KPIs• Support for marketing teams or e-commerce management
- Maman est en hautFounder and ManagerRESTAURANTS AND FOOD SERVICEMarch 2020 - May 2023 (3 years and 3 months)Paris, FranceMaman est en haut is a bespoke artisanal pastry service for individuals and businesses.- Definition and creation of B2B / B2C product catalog- Digital marketing- Business development- R&D
- Rachel's home made foodOperations ManagerRESTAURANTS AND FOOD SERVICEJanuary 2019 - February 2020 (1 year and 1 month)Bobigny, FranceDefinition and management of the operational strategy, from the central kitchen to the end customer.• Creation and implementation of new tools to improve workflows between departments• Optimization, coordination, and supervision of daily operations and different operational teams• Participation in improvement projects for the entire supply chain• Development and improvement of ADV / Customer Success (CRM) procedures• Restructuring and management of ADV / Customer Success departments• Customer satisfaction management
Reviews
D
Daphnée
D-CREATIONS - Daphnée Balette
Reviewed on 11/28/2024
It's a pleasure to work with Emilie and the presentations she made for me were rich in information and added value. I would work with her again for future projects.
Emmanuel
Kedma
Reviewed on 12/6/2023
Very satisfied with Emilie's work, she is an outstanding expert in Marketing and Communication. Furthermore, she is a pleasure to work with. I highly recommend her!
Recommendations
SH
AA
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Education
- Master's in Specialized MarketingNeoma Business School (ESC Rouen)2006
- Master's in Clinical and Pathological PsychologyUniversité René Descartes PARIS V2005Mention Bien
Certifications
- Digital Marketing Strategy CertificationNaias2022