Freelancer profile translated to English.

Description

I support leaders, teams and organizations in their transformation, structuring and scaling phases, to clarify vision, strengthen cohesion, ownership, leadership quality and collective performance.

I address issues of strategy, governance, growth and operational efficiency, with both a human and concrete approach.

Depending on the needs, I adopt the role of coach, mentor, or trainer.

My support covers leadership development and soft skills as well as the implementation of operational practices such as OKRs, team structuring, defining vision & purpose, performance management, working with boards, and individual executive coaching on issues of clarity, posture, and decision-making.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Japanese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Indépendante - Emilie Aninat
Marketing & Business Growth Advisor
January 2025 - Today (1 year and 5 months)
Paris, France
I support clients through:

➤ Executive & Marketing Team Mentoring & Coaching
Developing leadership, clarity and collective performance.
➤ Marketing Strategy & Organizational Consulting
From go-to-market to brand positioning, I build actionable strategies and scalable structures.
➤ Interim / Fractional CMO or CGO Roles
Hands-on leadership to accelerate growth, steer teams and deliver impact fast.
➤ Mission, Vision & Strategic Narrative
Crafting the core story that inspires, aligns and drives long-term decisions.
➤ Transversal & Transformation Project Management
Orchestrating complex initiatives across teams to deliver measurable, lasting change.
Business Transformation Marketing Strategy Branding & Identity Coaching and mentoring Interim Management
Pixid
VP Marketing & Communications
SOFTWARE PUBLISHING
January 2023 - January 2025 (2 years)
Courbevoie, France
B2B SaaS digital solutions for flexible workforce management and temporary staffing (VMS & ATS)

➤ Led global Marketing & Communications across brand, demand generation, product marketing, PR and employer brand.
➤ Global marketing strategy supporting ARR growth and international expansion.
➤ Repositioned the brand and refined value propositions
➤ Optimized full-funnel demand generation engine (content, ABM, digital, events).
➤ Defined the group’s mission, vision and strategic narrative to align teams and strengthen market positioning.and cross-compagny alignment
➤ Managed, coached and structured an international marketing team across multiple regions.
moka.care
Head of Marketing
January 2022 - June 2022 (5 months)
Paris, France
➤ Assessed and reorganized the marketing team
➤ Initiated performance measurement and operational KPIs to improve marketing efficiency.
➤ Designed and executed HR-focused events to strengthen brand presence and client engagement.
➤ Led the PR campaign supporting a major funding announcement, boosting visibility and credibility.

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Executive coaching individual, team & Organizations
Transformance Pro
Formation de coach et team coach en coaching systémique et humaniste (individuel, collectif, d’organisation et conduite du changement), reconnue par la certification EMCC, axée sur la posture éthique, les outils concrets et le leadership.
Master in Management
EM Strasbourg Business School
2005
Master - Programme "Grandes écoles"

Check out Emilie's education

Marketing Consultant

Emilie Aninat

CMO - Certified Coach - Training / Growth & Brand

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