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Emilie A.EA

Emilie A.

Marketing and Product Development Consultant

€350/day
2 projects
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emilie

With nearly 10 years of experience as a Product Development and Project Management Manager, half of which was in the Cosmetics industry in London, I have evolved within fast-growing companies and had the opportunity to manage numerous projects for brands where innovation was at the heart of their strategy.

I offer my services and expertise to support your Marketing and Product teams in the creation, development, and launch of new products. I can assist you at any stage of the creation and development processes:
- Define the strategic direction of your brand
- Define a Marketing Strategy adapted to each brand / product
- Develop product offerings and innovative concepts
- Determine consumer needs and identify development opportunities: competitive intelligence, market and trend analysis.
- Implement and monitor project timelines
- Identify and brief suppliers
- Participate in the development of product packaging
- Support you in your international development
- Provide clarifications and advice regarding European and US regulations

Areas of expertise:
- Cosmetics (makeup, face care, body care, hair care)
- Ready-to-wear (lingerie/baby/child)
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lyon (up to 50km), Paris (up to 50km)

Experience

  • Joone
    Consultant Product Development
    RETAIL (SMALL BUSINESS)
    April 2021 - June 2021 (1 month)
    Paris, France
    - Develop baby, child, women's, and mixed gift sets
    - Develop accessories for gift sets
    - Manage project timelines and pricing for gift sets / accessories
    - Develop gift sets for B2B
    Product Development Marketing Benchmarking Data Analysis Pricing Strategy Communication Strategy Storytelling
  • KF BEAUTY
    Marketing & Product Development Consultant WUNDER2
    FASHION AND COSMETICS
    March 2019 - June 2021 (2 years and 3 months)
    Cité de Londres, United Kingdom
    - Assist Management teams in defining the new strategic direction for the WUNDER2 makeup brand and line.
    - Propose a product offering development strategy and optimization of the existing offering by presenting new product concepts for 2021-2022 in line with the brand's DNA and ambitions.
    - Determine consumer needs and identify development opportunities: competitive intelligence, market and trend analysis.
    - Assist teams at each production stage and in coordinating and monitoring the project timeline.
    - Advise on budget management, product costs, and recommended retail prices.
    - Collaborate with Design teams for the creation or updating of packaging.
    - Collaborate with Regulatory Managers to ensure compliance with regulations and to define and monitor necessary tests to support product claims.
    - Help build product launch strategies in collaboration with Marketing & Communication teams.
    - Propose quality control and monitoring processes with suppliers and warehouses.
    Positioning Strategy Marketing Pricing Strategy Product Development Competitive Intelligence Data Analysis Design Branding Packaging Strategic Planning Post-production Innovation
  • CASA ZETA-JONES
    Marketing & Product Development Consultant
    FASHION AND COSMETICS
    October 2019 - Today (6 years and 8 months)
    Cité de Londres, United Kingdom
    - Assist Management teams in defining the strategic direction of the makeup line created in collaboration with the famous actress Catherine Zeta-Jones.
    - Propose a product offering development strategy by presenting new concepts and product ranges in line with the brand's DNA and ambitions.
    - Determine consumer needs and identify development opportunities: competitive intelligence, market and trend analysis.
    - Assist teams at each production stage and in coordinating and monitoring the project timeline.
    - Advise on budget management, product costs, and recommended retail prices.
    - Collaborate with Design teams for the creation of packaging.
    - Collaborate with Regulatory Managers to ensure compliance with regulations and to define and monitor necessary tests to support product claims.
    - Help build product launch strategies in collaboration with Marketing & Communication teams.
    - Propose quality control and monitoring processes with suppliers and warehouses.
    Marketing Branding Product Development Product Management Project Management Business Strategy Data Analysis Design

Recommendations

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Former user and 1 other person have recommended Emilie

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Education

  • Master in International Business and Project Management
    ESTICE
    2013

Skill set (26)

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