Freelancer profile translated to English.
Back to original languageAbout Emilia
Transform technical ideas into clear messages and valuable content that connect with customers and improve their experience across every channel. I have over 8 years of experience working on projects for Spain, the United States, Argentina, among others.
From idea to execution, with a vision that balances **creativity, data, and a human approach**.
My specialty is the360° view of each project.I can coordinate actions across different channels (online and offline, web, blog, communication materials, point of sale, sales presentations, etc.), and manageall involved teams, agencies, and collaborators.This way, I can ensure that the brand's positioning and tone, as well as the pursued objectives, are respected at every stage.
I am currently seeking projects where I can participate as a Brand Manager, Fractional CMO, Marketing Manager, or Marketing and Communication Consultant.
Spanish
Native or bilingual
English
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Profesional independienteMarketing and CommunicationJune 2020 - Today (6 years and 2 months)SpainMarketing and Communication Consulting and Strategy Development• Branding and Communication:- Brand tone, communication audit, style guide, verbal identity consulting.• Rebranding and Positioning• Support for marketing teams• Content Marketing:- Creation of blogs, ebooks, newsletters, scripts for videos or podcasts, SEO-optimized articles, etc.• Copywriting and Storytelling for the complete funnel: writing for web pages, ads, landing pages, emails, automated sequences.• Sales team support: flyers, brochures, product sheets, presentations, sales arguments with key messages adapted to each product/client.• Email Marketing & Automation: creation of sequences, newsletters, list segmentation, CRM integration.• Training and mentoring according to specific client needs.
- ICR EvolutionMarketing ManagerTELECOMMUNICATIONSJune 2024 - April 2025 (10 months)Barcelona, Spain• Responsible for the content plan for all ICR Evolution platforms.• Implementation and execution of digital marketing strategies: email nurturing, SEO, blog, social media, video content, Google Ads, and Social Media Ads.• Support for establishing ICR Evolution in new markets.• Branding.• Management and execution of new product launches, case studies with partners, etc.• Capture of insights, metrics, and KPIs for new market entry and best practices.• Event participation.
- ICR evolutionMarketing ExecutiveTELECOMMUNICATIONSAugust 2021 - June 2024 (2 years and 10 months)Barcelona, Spain• Responsible for creating the content plan for all ICR Evolution platforms (LinkedIn, Twitter, Instagram, web, emails and newsletters, eBooks, case studies, blogs, presentations, press releases...).• Implementation and execution of digital marketing strategies: email nurturing, SEO, blog, social media, video content, Google Ads, and Social Media Ads.• Support for establishing ICR Evolution in new markets.• Branding: storytelling, positioning, voice, and tone.• Campaign management and execution: new product launches, case studies with partners, etc.• Preparation of press releases and generation of press coverage in major media outlets.• Capture of insights, metrics, and KPIs for new market entry and best practices.• Support and collaboration with the CMO and Sales team.• Tools: Hubspot, Mailchimp, WordPress, Google Analytics, Google Ads, Figma, Canva, Adobe Premiere.
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Education
- Postgraduate in Digital MarketingESIC Business & Marketing School2021Postgrado en Marketing Digital
- Master in Marketing and Commercial ManagementEUDE Business School2017Máster en Marketing y Dirección Comercial