Freelancer profile translated to English.

Description

Most companies do not lack ambition. They lack a system capable of transforming that ambition into lasting results. When marketing, sales, organization, and governance evolve at their own pace, growth becomes less predictable, decisions slow down, and teams lose efficiency.

I support mid-sized companies, scale-ups, and large B2B groups in aligning their strategy, organization, and execution to build more predictable, higher-performing, and sustainable growth.

My promise: Clarify, structure, and mobilize. I will help you identify your true growth levers (positioning, GTM, segmentation, value proposition, business priorities). I will build an organization capable of aligning marketing and sales governance, processes, and KPIs, and I will implement an actionable operating model. I will mobilize by supporting teams until results are achieved.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km)

BSO network
SENIOR MARKETING MANAGER
TELECOMMUNICATIONS
November 2022 - December 2025 (3 years and 1 month)
Paris, France
- EUROPE AREA – BSO NETWORK – IaaS TECHNOLOGY (PARIS - 2022 - 2025)
• Direct team management (3 people)
• Align field activities with company objectives to produce measurable market impact.
• Lead regional demand generation campaigns for continental Europe.
• Implementation of online and offline marketing initiatives impacting qualified lead generation and company image.
• Optimization and 30% increase in lead qualification processes using HubSpot for effective tracking.
• Increase engagement and conversions by 15% across various channels.
Team Management Content Marketing Marketing Communication Webmarketing Strategy Marketing Strategy
Denodo
MARKETING COMMUNICATION MANAGER FRANCE & RUSSIA REGION
SOFTWARE PUBLISHING
February 2022 - November 2022 (9 months)
Paris, France
Managed regional demand generation campaigns for the French and Russian regions.
• Developed local field marketing strategies to support sales growth and pipeline creation.
• Planned and executed campaigns, events, and tailored marketing programs.
• Collaborated with sales teams to identify opportunities for targeted marketing efforts.
• Organized regional events and partnerships to enhance brand visibility and lead generation.
Marketing Campaign Content Marketing Marketing Communication Social Media Project Management
Schneider Electric
Global Marketing Communication Manager
ENERGY AND UTILITIES
July 2019 - March 2022 (2 years and 8 months)
Rueil-Malmaison, France
Oversaw event and public relations management, including the following international event projects: Consumer Electronics Show Las Vegas 2020 (budget of $550,000); Light and Building Frankfurt (budget of $1.8 million). Collaborated with marketing teams to create a marketing deployment and optimize effective campaigns for a new program. Aligned activities with company objectives by coordinating the marketing process, and understanding the management of international communications internally.
Team Management Project Management Press Relations Content Marketing Communication Strategy