Emile Giraud

• Brief intake, identification of client needs

• Definition and development of the marketing/communication strategy and its implementation plan

• Writing and presenting strategic and operational recommendations

• Operational coordination and management (from brief intake to creative and production coordination, through to delivery)

Topics covered: customer experience, customer journey, marketing promotion, brand activation, direct marketing, print, events, loyalty programs, digital marketing

Participate in the design and execution of operational marketing plans for mass-market retailers:

• Support in defining mass-market activation plans for all brands.

• Organization, implementation, communication, and operational monitoring of campaigns: commercial levers, point of sale displays, sales force presentations, logistical monitoring, web platform…

• Ensure communication with internal teams (brands, digital, field, etc.) and external suppliers (agencies, printers, etc.).

• Analyze the relevance of operations carried out, in order to propose solutions to improve our campaigns.

• Monitor the market and analyze competitors' strategies/initiatives across all in-store activations

Objective: Ensure the visibility of offers with partners, both physical (retail) and digital (Xbox Store, PSN Store, Epic Games Store, Amazon, Ubisoft Store…).

Key responsibilities:

• Offer communication: Monitor and develop digital communication tools (digital websites, social networks…)

• Ensure the development of e-merchandising projects on all digital stores (optimize offer visibility on Ubisoft Store, PSN Store, Microsoft Store, Epic Games Stores, Steam…)

• Product range development

• Execute digital campaigns (Free weekend, prime...)

• Develop physical communication tools (pre-order bonuses, point of sale displays, goodies…). Write briefs / Ensure the follow-up of tool development and manufacturing, in collaboration with manufacturing, marketing teams, and studios.