Freelancer profile translated to English.

Description

👋 Hello and welcome to my Malt profile!

I am Emi, an expert in brand strategy & 360° deployment, specializing in the fashion, lifestyle, premium, luxury, and retail sectors.

I also possess expertise in space design and retail architecture.

+ 15 years of experience in Europe and the US, I have supported numerous brands and houses with varied positioning (luxury, premium, mass market).

My why? From vision to execution

I design and model your brand's marketing

Then I put it into motion

My daily routine?

I explore, I challenge, I pitch, I build, and I elevate your brand or product.

Every day, I work alongside leaders, marketing directors, and their teams.

Finally, I seek positive impact to do good business.

Highly empathetic and a good listener, I will quickly adapt to your organization and team, and share my expertise to help you move forward effectively.

It's highly likely that I have already worked on your specific challenge.

See you soon!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

The Good Space
MARKETING AND COMMERCIAL SPACE DESIGN CONSULTANT
FASHION AND COSMETICS
January 2024 - Today (2 years and 7 months)
Supporting brands with their marketing, image, communication, digital, and art direction challenges...
Also: designing their commercial spaces, showrooms, boutiques, pop-ups, and scenographies.
Fashion, Luxury, and Retail.
Retail Design Digital Marketing Trade Marketing PR Communication Strategy
Clarks shoes
MARKETING MANAGER, EMEA & BENELUX
FASHION AND COSMETICS
January 2022 - January 2024 (2 years)
.Development of the marketing strategy and brand repositioning in EMEA & BENELUX markets.
.Management of own retail channels, wholesale (multi-brand, marketplaces Zalando, Amazon), franchises, department stores (ElCorteIngles, Galeries Lafayette, Printemps, Citadium), and e-commerce.
.Oversight of the 360° marketing calendar and actions in communication, media, digital, PR, CRM, and influencer marketing.
.Creation and management of marketing materials in line with brand guidelines (VM, POS displays, lookbooks, digital assets...).
.Coordination of agencies and service providers, ensuring creative consistency and relevance of campaigns.
.Budget construction and management.
.KPI monitoring and optimization with implementation of corrective actions to improve performance.
.Recruitment and management of a team of 3 people.
.Cross-functional management of key stakeholders involved in projects.
Scotch & Soda
MARKETING MANAGER, EUROPE
January 2020 - January 2022 (2 years)
. Definition and 360° management of marketing, communication, digital, PR, influencer, and CRM activities.
. Deployment of the new branding across all touchpoints and media (on & offline).
. Management of store and franchise openings.
. Cross-functional management & 2 interns.