Freelancer profile translated to English.
Back to original languageAbout Emeric
Your product has found its PMF, but growth and adoption are stagnating?
I help you unlock your growth levers by aligning product, data, and GTM with measurable results.
🎯 Who I work with
B2B SaaS scale-ups (Series A to C) post-PMF in these cases:
- The product is evolving but conversions are plateauing
- New features are not being adopted
- Product and GTM don't speak the same language
- Lots of data, little clear vision
- Onboarding loses 70% of users along the way
- The roadmap prioritizes output over outcome
🚀 What I bring you
- Discovery: I listen to your customers, analyze your data, and prioritize critical issues to solve first.
- Growth: I identify where you are losing users and rebuild flows to convert. With testable hypotheses and clear KPIs.
- Aligned Product and GTM: My experience in Product Marketing allows me to translate customer needs into product specs, and your features into sales arguments that close deals.
- Solid Delivery: After launch, I analyze performance and fix shortcomings with the teams.
🧠 My approach
Where most PMs come from either Product or Marketing, I merge the two.
3 years as PMM at Shine (B2B fintech), then 1.5 years as Growth PM at Les Pépites de France (tourism app, 500k users).
I understand your technical roadmap as well as your sales process, and can speak to all your stakeholders.
Bonus: I code and design my own apps, which facilitates communication with my teams.
🛠️ Collaboration
2-4 days/week for 6-12 months. Enough to create lasting impact. I can also assemble a full team (Designer, Developer, Growth) if needed.
💬 Shall we discuss?
If you recognize your situation and want concrete results, let's talk.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Les Pépites de FranceGrowth Product ManagerTRAVEL AND TOURISMApril 2024 - July 2025 (1 year and 3 months)Paris, France
- Complete redesign of user journeys and the design system of the legacy app
- Implementation of product KPI tracking tools
- Creation of the product roadmap and stakeholder coordination
- Management of strategic partnerships for the application (AllTrails, Decathlon, Tiqets, France TV...)
- Launch of a vacation booking platform
- Creation of a help center and user support workflow
- ShineProduct Marketing ManagerBANKING AND INSURANCEAugust 2021 - March 2024 (2 years and 6 months)Paris, France
- Launch of a new Spend Management product in constant collaboration with all Product and Support teams
- Creation of Sales Enablement initiatives (+ closing larger clients)
- Production of marketing, sales, and internal materials for Product launches
- Contribution to the launch of virtual cards
- Participation in the complete rebranding and product offering overhaul of Shine
- Malt community SAMarketing and Communication OfficerDIGITAL AND ITJuly 2020 - February 2021 (7 months)Paris, FranceCommunication Ops: creation of automated work materials and specific tools for the communication team's needs (automated competitive intelligence, international planning...)Emailing: responsible for client and freelance emailing, 250,000 recipients, average open rate of 30%, HTML and plain text mailing. Approximately 1 email per week to different segments.Project Management: collaboration with Institut Choiseul, Boston Consulting Group, OpenClassrooms, internal innovation, and internal projects.Public Relations: creation of press releases and management of press contacts for special operations in collaboration with Institut Choiseul, Koto Studio, OpenClassrooms.Social Media Management: managing over 54,000 community members via LinkedIn, Facebook, Twitter, and Instagram. Approximately 20 posts per week. International coordination and creation of materials.
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Education
- Master in Digital Marketing & Data AnalysisSKEMA Business School2022-International Negociation -Google Analytics -Data Science, Python & Marketing -UX Design -Managing Innovation -Marketing BtoB -Marketing Automation -Digital Marketing -Brand Management -Corporate Finance
- PMM CertifiedProduct Marketing Alliance2022Fundamentals of Product Marketing