Freelancer profile translated to English.
Back to original languageAbout Emeraude
Self-entrepreneur in digital, I support companies in the design and deployment of personalized digital strategies to boost their objectives ofawareness, acquisition, conversion, and loyalty.
A true conductor, I manage and coordinate the work of various stakeholders on a set of cross-functional digital projects (web, marketing, communication, and social media) ensuring theirstructuring, management, and optimizationto maximize impact and performance.
Thanks to **a 360° approach combining creativity and data analysis**, I ensure the implementation of innovative and high-performing strategies.
💡My strength?A dual role between **strategy and operational execution**, allowing me to adapt each project to its specific challenges, by leveraging market trends and a keen understanding of data insights.
🎯Objectives:Generate visibility, qualified traffic, and value by activating the right digital levers.
🚀Expertise:
✔ Digital & Content Marketing Strategies
✔ Cross-functional Project Management
✔ Customer Acquisition & Loyalty
✔ Digital Advertising & Media Planning with a focus on ROI and Branding
✔ Data-Driven Marketing & Performance Optimization
✔ Strategic Consulting & Support
📩Let's discuss your projects!
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km), Paris (up to 50km), Valenciennes (up to 50km)
Experience
- Auchan FranceAds Content Project Manager - Digital TrafficAGRICULTUREJanuary 2023 - Today (3 years and 6 months)Villeneuve-d'Ascq, FranceCollaborate with E-commerce, customer engagement, CRM, social media, and brand management teams to ensure the consistency of the brand's positioning and digital strategy across all online traffic digital media.- Creative Strategy & Brand Content: Definition and deployment of impactful communication strategies on digital channels (Meta, YouTube, TikTok, Pinterest, Snapchat, Display, Connected TV…), in alignment with business and marketing objectives.- Construction and conceptualization of the visual aspect of each digital advertising communication, according to each channel and objective based on a defined media strategy.- Collaborate with various service providers to monitor digital productions, from creative brief + concept to final validation, ensuring message optimization and advertising campaign performance.- Performance Optimization and Monitoring: Implementation of monthly media strategy and media planning monitoring, in collaboration with traffic managers, to analyze campaign performance and adjust actions based on data insights > Adjustments via A/B testing and algorithmic optimization.- Competitive Monitoring & Data Analysis: Monitoring digital trends and competitive benchmarks, conducting creative and data-driven analyses to refine advertising strategies and maximize ROI.- Training & Skill Transfer: Supporting internal teams in their digital skill development, with training sessions and structured sharing of my expertise to ensure the sustainability of knowledge and processes.
- Groupe KILOUTOUCommunication Project Manager - Customer MarketingCIVIL ENGINEERINGJune 2023 - December 2024 (1 year and 7 months)Villeneuve-d'Ascq, FranceWithin the marketing department, I ensure the execution and monitoring of the national commercial action plan.My mission was to drive Kiloutou's commercial and marketing strategy through:- Implementation of customer acquisition and loyalty communication campaigns and monitoring their performance- Needs analysis, scoping, and planning of operations- Co-creation of content with various marketing departments- Development of a multi-channel strategy, customer journeys, and tool optimization- Construction and implementation of the 2024 marketing action plan for the group and network, as well as industrializing recurring requests: network evolution, products, local events...
- Digi EMYDigital Marketing Strategy ConsultantE-COMMERCESeptember 2019 - Today (6 years and 11 months)London, Royaume-UniConsulting on digital marketing and communication strategy for companies:- Support in implementing digital strategies- Management of 360 marketing and communication projects- Acquisition and visibility strategies- Social media content strategies- Creative strategies & Brand contenthttps://digiemy.com/
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Education
- Entrepreneur ProgrammeChelsea Football Club - Entrepreneur Programme2021- Construire et développer son entreprise - Finance et prévision - Construire sa E-reputation - Analyse du besoin client cible / adapter sa stratégie - Développement personnel et professionnel - Compétences relationnelles
- Digital MarketerGoogle Digital Workshop2020Développement de compétences adaptées à l'univers numérique. - Marketing numérique - Lancer un commerce en ligne - Publicité en ligne (Réseaux sociaux et Google Adwords - Référencement SEO (Aider les utilisateurs à trouver votre entreprise en ligne) - Marketing de contenu - Promotion d'entreprise à l'aide de stratégie de contenu - Analyse du consommateur et mise en place d'une stratégie adaptée