Freelancer profile translated to English.

Description

Freelance marketing consultant, I support B2B, B2C, and specification companies in their product strategy, range development, and launches in France and internationally.

With over 15 years of experience as a Product Manager and Market Manager, particularly in the health (medical devices), industry, and chemical sectors, I cover the entire marketing cycle:

🔹 Market research & competitive intelligence

🔹 Positioning & marketing strategy

🔹 Product launches & cross-functional team coordination

🔹 Sales arguments, sales enablement tools, sales network animation

💬 Trilingual (FR / EN / IT), I collaborate with your internal teams or work independently, depending on your needs.

👉 Keywords: Product Marketing, Freelance Product Manager, Go-to-market Strategy, B2B, Product Launch, Medical Device, Market Research, Sales Animation, Industrial Marketing, Product Positioning, Marketing Manager, Operational Marketing Manager

Languages

French
Native or bilingual
Italian
Fluent
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

BLANCHON GROUP
Product Manager
CHEMICAL
November 2021 - May 2025 (3 years and 6 months)
Saint-Priest, France
▪ Product development and international launch (wood stain, varnish, paints), product portfolio management, packaging redesign
▪ Market research, competitive intelligence, benchmarking, pricing, specifications, marketing plans
▪ Coordination of Purchasing, R&D, Production, Supply Chain, Sales
Project Management Product Launches Specifications Branding Marketing Strategy
THUASNE
Market Manager
PHARMACEUTICALS INDUSTRY
April 2018 - November 2021 (3 years and 7 months)
Saint-Étienne, France
▪ Management of medical device ranges (Lymphedema, Breastcare, Venous Ulcers)
▪ French market analysis, key prescriber identification, competitive intelligence
▪ Product launches, follow-up, business reviews
▪ Sales network animation, training & support for the sales force
▪ Communication materials, POS displays, sales tools
Training Project Management Go-to-market Strategy Product Launch Marketing Strategy
THUASNE
Product Manager
PHARMACEUTICALS INDUSTRY
May 2017 - April 2018 (11 months)
Saint-Étienne, France
▪ Management of medical device ranges (Lymphedema) & French market animation (Lymphedema, Breastcare)
▪ Sales network animation, training & support for the sales force
▪ French market analysis, key prescriber identification, competitive intelligence
▪ Communication materials, POS displays, sales tools
Project Management Training Go-to-market Strategy Operational Marketing Range Management

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Master of International Management
IAE de Lyon
2007
Master Management International
Bachelor of SME Management
Södertörn University College, Stockholm
2007
Licence Management des PME et

Check out Emeline's education

Marketing Consultant

Emeline Rampon

Marketing Strategy | Product Marketing

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