Freelancer profile translated to English.

Description

Senior consultant partnering with leaders on growth, scaling, and business transformation challenges in B2B SaaS and services contexts.

Expertise in markets: IT/Consulting Services, Legal, HR, Agri-food, Healthtech/Medtech

Missions

I act as CRO/CMO to secure the business value of product, digital, or organizational transformations: go-to-market structuring, revenue management, and team alignment.

Complementary to sales, marketing, and delivery teams, to:

Transform a successful project into a measurable business success,
Ensure adoption, growth, and revenue reliability,
Strengthen the business credibility of missions conducted with end clients.

Scope

Intervention in contexts of transformation, commercial acceleration, and scaling
Structuring and deployment of B2B Go-to-Market strategies
Management of growth and revenue lever performance
Product / Marketing / Sales / Customer Success Alignment
Structuring of offerings, business models, pricing, and portfolios
Implementation of governance, KPIs, CRM & data-driven management

Sectors & Intervention Contexts

Working with executives, sales/marketing directors, CROs
B2B SaaS & services
Scale-ups, SMEs, Mid-caps < 1000
Contexts of: scaling, structuring growth, slowdowns, or strategic execution difficulties,
Direct/Interim - Daily Rate: €700

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Rennes (up to 10km), Lyon (up to 10km), Rouen (up to 10km), Lille (up to 10km)

Dimood Group
Growth & GTM Lead
SOFTWARE PUBLISHING
September 2023 - Today (2 years and 11 months)
Paris, France
Responsible for Bricklead's Go-to-Market strategy (3 business lines), with a growth objective of > €3M ARR over 2 years (x3 YoY). Bricklead is the SaaS publishing BU of Dimood Group, created in 2023.

Structuring and deployment of the group's GTM model: governance, performance management, CRM & data, cross-functional execution.
Professionalization of Marketing & Sales teams, alignment of Product/Marketing/Sales/Customer Success, strengthening of execution.
Management of the solution portfolio strategy through business plans and performance monitoring, including product discontinuation decisions.
Key challenges: structuring and activating the development of a newly created SaaS BU, supporting the business model transformation of an IT services company (from project to recurring revenue), developing a data-driven and performance-oriented culture.

Dimood Group is a European IT services group with a subsidiary dedicated to SaaS software publishing: Bricklead.
Go-to-market Strategy Team Management Sales Strategy Marketing RevOps
Edenred France
Marketing Manager
BANKING AND INSURANCE
September 2020 - April 2023 (2 years and 8 months)
Management / Budget: a team of 6 market managers and project managers, budget > €500K
Go-to-market, market segmentation and sizing: definition and management of annual action plans for the entire Edenred offering for the French corporate market, launch of new products >> 2023: management of 6 offerings, 2 product launches

Lead Generation: coordination and monitoring of email campaigns, marketing automation, SEM, display, social ads >> Objective: ~4000 leads/month
Content and copywriting: definition of arguments/personas, campaign claims and content, management of sales materials >> 2023: 20 PowerPoint presentations and print brochures, including 5 tender support kits ~600 slides

Media plan / affiliation: management of brand visibility on specialized B2B print and web media (ads, advertorials, site takeovers, sponsored articles, display)
Partnerships and events: management of brand visibility within partner networks, presence at events, speaking engagements, content creation. >> Results: reach 2000 contacts - 100 opportunities in 2022 in the mid-cap, large enterprise, and public sector markets 10 partnerships, 30 events, >€250K budget

Marketing and sales team coordination: coordinate and align teams on action plans, operating procedures, change management support
Team Management Go-to-Market (GTM) Strategy Performance Management Marketing Plan Change Management
Edenred France
Market Manager
BANKING AND INSURANCE
September 2017 - August 2020 (3 years)
Paris, France
Go-to-market, market intelligence: definition of the annual action plan for the HR market, development of target audience knowledge, persona development, internal sharing

Email campaigns: definition, management of business and relational email campaigns, and copywriting
Sales materials: creation and updating of sales materials (PowerPoint, video, print, agency management)

Media plan: definition and implementation of the B2B media plan, creation of print and web ads and advertorials
Events: definition and implementation of partnerships and events (>> 10 events, including 1 stand at a trade show)

Management / Budget: mentored a work-study marketing assistant, budget management

➔ Project to structure the market manager activity in the HR market: market definition and sizing, persona identification, marketing and sales onboarding, definition of the market manager role scope and inter-departmental operating procedures.
Market Sizing and Growth Trends Persona Event Management Communication Materials Emailing