About Emeline
French
Native or bilingual
English
Fluent
Experience
- KwankoSenior Account ManagerE-COMMERCEOctober 2019 - January 2023 (3 years and 3 months)Lisbon, Portugalâą Managed performance-based affiliate campaigns for a portfolio of e-commerce clients (Medium and large accounts): i-Run.fr, Galeries Lafayette, Sarenza Group, Bayard / Milan Jeunesse, Boardridersâą Ensured achievement of quantitative and qualitative objectives (adherence to set performance indicators)âą Monitored allocated budgetsâą Implemented and monitored promotional plans throughout the yearâą Developed and retained a qualitative network of publishers across various channels: Deals, Cashback, Emailing, Comparison sites, Display, Retargetingâą Implemented and monitored Influencer campaignsâą Anticipated client needs and proposed new acquisition channels to achieve objectivesâą Anticipated and understood technical challenges (tracking, attribution, contribution)âą Analyzed and interpreted results, optimized, and provided strategic recommendationsâą Participated in ancillary projects: Writing the Advertiser section of the Helpdesk
- SHOWROOMPRIVE.COMSocial Media AcquisitionE-COMMERCEOctober 2018 - September 2019 (11 months)La Plaine Saint-Denis, 93210 Saint-Denis, Franceâą Implemented Acquisition strategiesâą Acquired new Leads on Social Networks via Business Manager and Snapchat Managerâą Created and launched international campaignsâą Budget monitoringâą Optimization of Acquisition, Conversion, and Retargeting campaignsâą Developed reporting and statistics
- KwankoAssistant Account Manager Digital MarketingE-COMMERCEApril 2018 - September 2018 (5 months)92340 Bourg-la-Reine, Franceâą Participated in the launch of web campaignsâą Monitored the smooth execution of the action planâą Assisted teams in decision-making for programsâą Developed reporting and statistical analysesâą Budget monitoringâą Searched for new partners (affiliates) to optimize campaigns and implement high-value deals with clients (advertisers).
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Education
- Master 2 - Specialization in Innovation Marketing, MarketingICD Business School, Paris - Toulouse - Dublin - Shanghai2019Master 2 - Spécialisation Marketing de l'Innovation, Marketing
- Exchange Semester in Madrid (Erasmus)Universidad Francisco de Vitoria2017Exchange Semester in Madrid (Erasmus)
Certifications
- Google Analytics BeginnersGoogle2022
- Eulerian PartnerEulerian2021