About Emeline
French
Native or bilingual
English
Fluent
Experience
- ESV DigitalMarketing, Communication & Growth DirectorDIGITAL AND ITApril 2022 - Today (4 years and 4 months)Paris, France- Website and newsletter optimization- Management of PAID MEDIA campaigns on Linkedin and Twitter- Launch of Google Ads campaigns with an expert- Community management on Linkedin, Instagram, TikTok...- Content strategy across various channels- Communication for webinars and events- Lead Gen Strategy- Creation of diverse content for social media or communications- SEA/SEO Expertise.Key deliverables:- Marketing Strategy- Lead Generation Strategy- Website optimization recommendations- Analysis of paid media campaign test results- Monthly dashboard
- Caocao Mobility ParisGrowth Marketing ManagerTRAVEL AND TOURISMNovember 2021 - Today (4 years and 9 months)Levallois-Perret, France- Development of the strategic marketing plan across the entire conversion funnel (AARRR) by providing relevant analysis and data to prioritize the most effective projects- Optimize and scale current acquisition channels and test new channels to help the company find new growth levers online & offline- Propose and conduct A/B testing plans to improve customer experience across the entire funnel, and optimize activation, conversion, and budget accordingly- Collaboration with the marketing team on the creation of visuals and campaigns- Campaign management from tracking, campaign structuring, AB/Testing, performance monitoring to reporting.- Regularly implement "hacks" to align with marketing strategy activation and retention objectives- Develop and nurture partnerships with players in the digital/tech/eco-friendly ecosystem- Implement and monitor performance tracking tools for various marketing actions and progressively optimize acquisition cost
- Halifax ConsultingDigital Marketing ConsultantCONSULTING AND AUDITSSeptember 2019 - October 2021 (2 years and 2 months)Saint-Germain-en-Laye, France- Creation & optimization of SEO/SEA campaigns- Community Manager- Content creation (videos, graphics...)- Branding Campaigns- Implementation of new channels (blog...)- Content strategy implementation- Email campaigns / customer retention & activation & loyalty- Event projects (trade shows, symposiums, webinars...)- Creation & management of international websites- ...
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Education
- Grande Ecole Program - Master 2Montpellier Business School2019Spécialisation : Management de projets & Marketing Digital
Certifications
- Growth Marketinggrowth tribe2021