Freelancer profile translated to English.
Back to original languageAbout Emeline
👋 Very Playmobil-ized childhood, I never stopped inventing stories, from early morning until late at night. Then I scribbled a few scenarios on the dog-eared pages of my small checkered notebooks. Fed on "I Love to Read" and now equipped with Golden Pencil expertise, I find myself writing to nourish your ideas for editorialized structures.
Nature? Well-being? Society? Culture? Furnishings? So many themes that dream of being addressed. Focus on yours, however specific and unique it may be.
Now that I'm at the helm, I'm ready to type on my keyboard. Let me connect to your thoughts. Connection sharing done, choose the destination:
📝 Today's stories and concise narratives: from the little nothings of everyday life to messages to refine, entrust me with your draft and your communication will be better.
📧 Chatty content: writing pages optimized for SEO (including the suggestion of semantic structure and strategic keywords), B2C (Instagram) or B2B (LinkedIn) publications, product sheets, press releases, newsletters, advertising campaigns; I am willing to unite your readership around the values to which it will adhere.
💻 Editorial strategy: definition of communication axes (storytelling, content, tone) or creation of a social media empire (tailor-made community management), be its king and it will shine on the web. Of course, I will guide you from its foundation to its embellishment.
Codes 2.0 and mixed expertise, it's high time to embroider words on your needs and requirements. It all starts with a capital letter, the twists and turns are articulated with commas. The period is not an end in itself, but simply a springboard for the panoply of words that follow. I leave it to you to opt for my digital pen to guide your editorial line. Press Enter. I am ready to sympathize with your ideas.
English
Fluent
Chinese
Conversational
Spanish
Conversational
French
Native or bilingual
Indonesian
Conversational
Remote only
Primarily works remotely
Experience
- Studio Beaux MotsFounderARTS AND CRAFTSJanuary 2019 - Today (7 years and 7 months)A French name, 15 letters and thousands of definitions 🇫🇷 Studio Beaux Mots is the illustration of this playground, which has never stopped making my brain somersault. It is a space where passion, wordplay, whims for rhymes and synonyms have neither frame nor border.It's an escapade that allows me to escape, create, discover and explore, without having to move. It is a territory of expression where some ideas germinate in the form of creations, others do not. It is a laboratory where some projects are converted into content to be published, shared, sent, sponsored.It is a breath that allows me to slow down when the world asks us to accelerate. It is a workshop where my pen wanders between the creation of a new product sheet for a first client and the design of an editorial strategy for a second.It is a path that we tread together, hand in hand, although virtually. It is a soothing fragment of the present. A link between the past and the future.It is the one and only e-boutique of beautiful words, created with a touch of humor and printed with a lot of love 💛 Made in France & managed remotely!Studio Beaux Mots, plural and nomadic, punctuated by adventures and writing 🖤
- HANES BrandsGlobal Social Media ManagerFASHION AND COSMETICSOctober 2016 - December 2018 (2 years and 3 months)Paris, FranceResponsible for Social Media strategies for 4 of the group's brands: DIM, Wonderbra, Playtex and Shock Absorber• Redefinition and optimization of social media strategies• Management of teams dedicated to operational implementation• Management and participation in the creation of digital brand content• Implementation of recruitment campaigns and social operations (animation/engagement)• Identification of influencers and creation of e-PR partnerships• Steering of the strategy with the country subsidiaries and support in the correct application of editorial content• Control and analysis of actions undertaken as well as dedicated budgets
- AigleSocial Media ManagerFASHION AND COSMETICSJanuary 2014 - October 2016 (2 years and 9 months)Paris, FranceResponsible for the social media strategy to increase the brand's desirability, visibility and awareness> SOCIAL MEDIA• Definition of the editorial line (guidelines, storytelling, tone of voice)• Creation of the social media animation plan in connection with commercial operations• Steering of paid campaigns on social networks (recruitment & visibility)• Implementation of cross-channel operations (opt-in collection, dedicated homepage, customer service)> E-RP• Animation of the community of e-influencers (creation of media kits, partnerships, events)• Production of dedicated and personalized content via a pool of ambassadors• Implementation of digital communication operations according to objectives, issues and associated budgets> STRATEGY & MANAGEMENT• Management of the social media strategy and monitoring of operations in France and internationally• Communication of reports and analysis of KPIs• Management of the social media acquisition budget• Optimization of performance and relationships via management tools (Hootsuite, Slack)• Contribution to digital transformation
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Education
- Master of Business Administration in Design and Visual CommunicationHarrington College of Design (Chicago - USA)2013
- Master Strategic MarketingINSEEC (Bordeaux - FR)2014