Freelancer profile translated to English.
Back to original languageAbout Em
Sparkling âš versatile đ©đ»âđ» energetic đ€žđœââïž positive đ„ł curious đ€Ż and rigorous đ
Expert in Digital Marketing and 360° Advertising, I offer to support you in the development of your brand image and your acquisition strategy.
I have worked for over 8 years in agencies and client-side:
⊠4 years of experience in digital marketing strategy on the client side (Air Transat, Nestlé Purina, Nespresso, Club Med)
⊠2 years spent in media agencies (Publicis Media & Equinoa) for international clients and in digital marketing agencies for e-commerce clients, not to mention my internships đ
We can work together on:
- Communication and traffic acquisition strategy
- Paid campaign management (Adwords/Bing, Meta Ads)
- Community Management: strategy definition and social media management
- Content Creation: writing content and articles for your website, social media
- Emailing & Newsletters: design, writing, and reporting (Mailchimp)
- Support in your company's digital transformation
Areas of interest:
Maternity đŁ tourism âïž well-being âïž environmentđ yoga đ§đŒââïž
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- TransatDigital Media PlannerAugust 2018 - October 2020 (2 years and 2 months)Montréal, CanadaDevelopment of the digital media strategy for business units outside Canada (Europe and Americas) and support for local teams in executing the media plan.In-depth analysis of performance levers and audiences by lever and by market.Creation of planning and budget tracking tools and implementation of processes.Coordination of the internalization of European display and PPC activities.
- ConsultantMarketing ConsultantMarch 2018 - August 2018 (5 months)Montréal, CanadaSEAGULL INSTITUTE Digital Marketing Manager & Trip Coordinator:. Development and implementation of the advertising strategy for summer stays in the USA on Facebook, Instagram, and YouTube:- strategic thinking (format, content, targeting)- content creation- editorial calendar management- budget management and performance analysis Tools: InfusionSoft, Canva, Facebook Ads, Weebly, GAP⹠Organization of a Marketing study trip for a group of 29 students in Montreal:- speaker research and company visit coordination- supervision and daily support for students- management of transport, accommodation, cultural activities- budget and invoicing tracking- quote negotiationPORTIONS Marketing and Social Media Manager:⹠Definition of the social media communication strategy, press relations⹠Content creation (visuals and writing) and posting for social media (Facebook and Instagram)⹠Graphic design and writing of B2B and B2C communication tools: brochures, contests, posters⹠Organization of B2B events (tasting and contests for the launch of new machines in offices) Tools: Sketch, InVision
- EquinoaDigital Project ManagerApril 2017 - October 2017 (6 months)Ăle-de-France, FranceDefinition of the digital strategy for the Tricotage des Vosges group (BleuforĂȘt) to increase online revenue:- Management of the digital budget according to return on investment objectives- Planning, execution, and optimization of affiliate, display, and Facebook/Instagram campaigns to meet the implemented traffic acquisition and retention strategy- Optimization of paid and organic visibility on Google and Bing search engines- Identification of new tools and strategies to increase website traffic and revenue- Measurement and analysis of campaign performance through selected KPIs.- Overhaul of a beauty client's newsletter strategy (customer data analysis, competitor benchmarking, strategic and creative recommendations).Skills: e-commerce strategy â content strategy - analytical tools â traffic acquisition - newsletters
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Education
- MASTER IN BUSINESS MARKETING AND COMMUNICATIONUniversité Paris Panthéon-Assas2015
- MASTER IN BRAND STRATEGYSup de Pub Communication School (INSEEC Group) Paris, France & London, United Kingdom2013