Description

I am a Strategic Designer and Branding Specialist with over 15 years of experience in visual identity and digital product design. My expertise lies in creating 'Vibe Design' that goes beyond pixel-perfect aesthetics to solve complex business problems and drive tangible ROI.

Having led creative strategies for major projects in Morocco and the Middle East—including large-scale news portals and AI-powered analytics platforms—I help businesses transform their digital presence into high-value market assets. Whether developing comprehensive brand identities or optimizing user interfaces, my goal is to blend psychology with design to elevate your brand’s market value.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Casablanca (up to 50km)

UNIFORCE GROUP TECH,
Web Designer
TECH
February 2012 - March 2013 (1 year and 1 month)
Casablanca, Morocco
Web Designer at Uniforce Grouptech, an IBM Partner. Responsible for designing user interfaces, creating visual identities, and providing design support.
Adobe Photoshop Adobe Illustrator Adobe InDesign User Experience Design User Interface Design
Vivace Consulting TECH,
Senior Web Designer
SOFTWARE PUBLISHING
July 2013 - December 2013 (5 months)
Casablanca, Morocco
Senior Web Designer at Vivace Consulting, specializing in UI/UX for medical and office management software. Focused on creating intuitive digital solutions to streamline clinical workflows.
WAQOOD TECH,
Senior UX Designer
DIGITAL AND IT
April 2015 - May 2017 (2 years and 1 month)
Saudi Arabia
Senior UX Designer at WAQOODTECH, leading the user experience design for Lucidya, an AI-powered social media analytics software. Focused on creating advanced data visualization tools and intuitive dashboards for large businesses.