Elyès Haddar

Definition and deployment of tagging plans Data reliability and continuous improvement of tracking (GTM, Piano) Project management and prioritization of data needs in conjunction with teams Analysis of user journeys and identification of UX/CRO friction points Production of ad-hoc analyses and recommendations Configuration and management of the Didomi CMP (RGPD compliance) Simplification of data analyses for the Marketing, Product, and Digital teams

Implementation of multi-channel digital campaigns (Display, Social, VOL, Programmatic) Participation in media strategy definition Management of advertisers' GTM and GA Programmatic and launch of campaigns via adtech platforms Collaborate with internal media experts (SEA, SEO, CRM, Display, Programmatic, Social) Monitoring and optimization of performance through data indicators and KPIs (GA /Piano etc...) Simplification of data and performance and translation into clear insights Continuous monitoring, optimization, and adjustments of campaigns to improve performance Support teams and advertisers in their tracking & data issues Resolution of technical problems related to tracking and data Construction of multi-channel reporting and dashboards (using Adverity, Looker, and SQL) Data and tracking project management (e.g., creation of nomenclature / data standardization / performance campaigns / automation of data flows etc...)

Monthly reporting Participation in the creation of the maintenance website for VW brands Creation and modification of services Resolution of customer/service provider disputes Contacting service providers Management of derogations and managing dealer commitment Interface between different departments (brands/communication/training)