Elvyss M.

WHAT I BRING

Regaining control of degraded data environments

Unreliable CRM data, unstable flows, loss of business trust → takeover, clear rules, restored reliability. Done at Swisslife on a CRM for several thousand users.

Unblocking stalled data / CRM / AI projects

Projects stagnating due to lack of framing or alignment → clarification, arbitration, getting back on track. Repeated internationally at Capgemini across several countries simultaneously.

Reconnecting data to business

Data available but little used → structuring useful use cases and concrete business activation, with real monitoring indicators.

Structuring a ROI-oriented data & AI trajectory

Prioritization of use cases, business/IT alignment, avoidance of impactless projects — developed over 15 years of field experience.

I TYPICALLY GET INVOLVED WHEN

- The CRM is in place but the data is no longer reliable or used correctly

- AI projects are accumulating without going into production or generating visible ROI

- Business and IT teams no longer understand each other — arbitration is blocked

- Management is asking for data & AI ROI but no one knows where to start

- The data ecosystem has become too complex, too expensive, too little useful