Elvire Clemenceau

Freelance Communication Manager for Art Aire: Brand strategy, social media, SEO, paid social. Sponsorship plan and communication plan for the play "Le Fleuve".

Brand image building and implementation of Above the Line and Below the Line strategies. Implementation of Paid Social campaigns, Social Media and website strategy. Management of the Jack & Music program (festival and infiltration). Management of PR for the Jack Daniel's brand. Performance analysis and reporting. Monthly Nielsen reporting on Jack Daniel's Old No. 7. Ad hoc analyses (performance results of new format launches, limited editions, etc.).

Junior Brand Manager for Armand de Brignac, Krug, Glenmorangie, Ardbeg, Cloudy Bay, Terrazas de los Andes, Volcan de mi Tierra. Brand image building and implementation of Above the Line and Below the Line strategies. Management of the A&P budget for 7 Houses. 360° launch of the new Glenmorangie Brand Platform (PR event, Paid Social campaign, etc.). Content creation and ATL and BTL activation of the Krug x Single Ingredient program in Belux. Establishment of partnerships (Lamborghini x Armand de Brignac) and major events (Armand de Brignac x Beyoncé's Renaissance World Tour). Performance analysis and reporting. Monthly Nielsen reporting on the Single Malt category. Annual Brand Health Tracking, IWSR reports, etc.