Elvire Balusseau

- Media project management

- Connecting advertisers/publishers

- Sending sponsored article offers

- SEO Web Writing

- SEO site selections

- Client brief taking

- Reporting

Press Release - Morgane ZK unveils her mixed-race pop in 2020!

With the artist's help, I wrote a press release of about 500 words (two pages) to unveil Morgane ZK, a singer-songwriter from Maine et Loire. Addressed to journalists and bloggers, this release also aimed to attract bookers, producers... But above all, a diverse audience.

During this great year-long experience, I learned to use Batch, a push notification scheduling tool for iOS and Android. I learned to edit videos with Play Play, Wibbitz, Filmora 9, and Flexclip tools. I managed the animation of the SFR Presse community on Twitter, where we now have over 2500 followers without sponsored posts. I created the Facebook page for the SFR Presse service, which reached 900 followers. I proposed creating a dedicated newsletter for the service, completed my benchmark of ESPs, and focused on content. With my developer colleagues, I implemented a useful feature for the website's carousel administration board. Every morning, I changed the application's carousel and chose articles to highlight. I produced press reviews once a month or more, gathering articles on the same topic, directly on the site. I sought partnerships between SFR Presse and its publishers, such as Jazz Magazine, Jeux Vidéo Mag...

I worked with press stakeholders to optimize our joint digital presence, mainly on social networks. I sent the "winning" email to the winners of our Mortal Kombat contest. I participated in the service's SEO campaign by choosing appropriate keywords for our digital newsstand with my colleagues Éric, Anouk, and Nathalie. In parallel, I managed the Facebook page of Lire L'actu, an educational tool for middle and high school students.