Elvira Cartone

360° Media & Advertising Strategy: Management of campaigns including Television (TF1, BFM TV, France 3, etc.), Radio (NRJ, Ici Pays de Savoie, etc.), and urban advertising (billboards, bus shelters, buses, etc.). Digital Performance (Ads): Management and optimization of advertising campaigns on Google Ads and Facebook Ads.

Press Relations & Influence: Active collaboration with national and regional press (Elle, Santé Magazine, Pep's, Le Dauphiné Libéré, Le Figaro, etc.) and media relations management.

Data & Business Performance Analysis: Rigorous monitoring of key performance indicators (KPIs): booking rate, customer loyalty rate, and customer journey analysis.

Design & Publishing: Design of all print materials (posters, flyers, leaflets, brochures, etc.) and digital materials using the Adobe Suite.

Emailing & Data Management: Campaign management (writing, targeting, etc.) and database exploitation.

Pedagogical Engineering: Design and delivery of lectures and tutorials in Communication Design and Social Media Design. Social Media Expertise: Teaching Community Management strategies, algorithm optimization, and engaging content creation. Technical Workshops: Training students in mastering the Adobe Suite and graphic design tools for digital platforms. Evaluation & Coaching: Mentoring tutored projects, grading exams, and monitoring student skill development.

UX/UI Design & Web Strategy: User experience analysis, website optimization, and conversion-oriented interface (UI) design. Graphic & Publishing Expertise: Layout design for magazines, illustrations, and print materials (flyers, posters, etc.) using the Adobe Suite.

Branding & Merchandising: Creation of visual identities and their application on promotional items (merchandise, mugs, caps, etc.). Social Media & Imaging: Community Management, creation of engaging content, and professional photo retouching. Multicultural Context: Project management and collaboration in professional English, acquired through international assignments.