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Elvira BaratinyEB

Elvira Baratiny

Webmaster & Digital Marketing Consultant

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elvira

Webmaster and digital marketing consultant, I help e-commerce businesses and companies to have a website that runs effortlessly, emails that convert, and tools connected to each other.

After 5 years of experience in digital marketing and webmastering, including the creation of my own agency, I have chosen to specialize in the essentials: website management and optimization (Framer, Shopify, Wix, Squarespace), automated email marketing (Klaviyo, Brevo), and time-saving automations (Make, Zapier).

I work with both B2C e-commerce and B2B companies. The logic changes depending on your business, but the objective remains the same: a reliable website, emails that work for you, and real time savings.

Available for one-off missions or monthly support, in French or English.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 30km)

Experience

  • The Websentials
    Webmaster & Digital Marketing Consultant
    CONSULTING AND AUDITS
    June 2026 - Today (1 month)
    Paris, France
    • Creation and management of websites on Framer, Shopify, Wix, and Squarespace for e-commerce and business clients
    • Setup and optimization of email marketing strategies: automated flows, campaigns, segmentation
    • Configuration of multi-tool marketing automations via Make and Zapier
    • Website and email marketing audit: diagnosis, prioritized recommendations, action plan
    • Platform migration (to Shopify) and e-commerce optimization
    Email marketing E-commerce Automation Webmaster Webdesign
  • Formapole - Groupe GPMJ
    Digital Project Manager
    EDUCATION AND E-LEARNING
    June 2023 - October 2024 (1 year and 4 months)
    • Redesign and launch of 2 websites: brief, coordination of service providers, content integration, production
    • Contribution to the launch and optimization of content on CMS
    • Design of Serious Games and VR scenarios
    • Facilitation of workshops and user needs gathering.
    • Production of communication materials and educational content.
    • Management of the multi-channel digital communication strategy: website, blog, emailing, social media
    • Production and management of external content: editorial calendar, writing, rewriting, publication
    • Coordination of cross-functional digital projects with internal and external stakeholders
    • KPI monitoring and regular reporting,
    • Supervision of an intern
    Email marketing Web project management Team management Content marketing E-learning
  • Groupe Creo
    Marketing Manager
    RETAIL (LARGE RETAILERS)
    June 2022 - May 2023 (11 months)
    • Management of product range performance (sales analysis, indicator tracking).
    • Optimization of offers and price adjustments based on market trends.
    • Implementation of marketing and promotional actions.
    • Optimization of e-merchandising and digital visibility.
    • Coordination with suppliers for product packaging redesign.
    Product management Graphic Design

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Education

  • Master in Management
    ICN Business School
    2020
    Master Management
  • MSc Digital Management
    ICN Business School
    2020
    MSc

Certifications

  • e-Trainer
    AGEFMA
    2023
    E-learning MOOC pedagogical scenario Articulate Rise Serious Game

Skill set

Categories