About Elvira
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- The WebsentialsWebmaster & Digital Marketing ConsultantCONSULTING AND AUDITSJune 2026 - Today (1 month)Paris, France
- Creation and management of websites on Framer, Shopify, Wix, and Squarespace for e-commerce and business clients
- Setup and optimization of email marketing strategies: automated flows, campaigns, segmentation
- Configuration of multi-tool marketing automations via Make and Zapier
- Website and email marketing audit: diagnosis, prioritized recommendations, action plan
- Platform migration (to Shopify) and e-commerce optimization
- Formapole - Groupe GPMJDigital Project ManagerEDUCATION AND E-LEARNINGJune 2023 - October 2024 (1 year and 4 months)
- Redesign and launch of 2 websites: brief, coordination of service providers, content integration, production
- Contribution to the launch and optimization of content on CMS
- Design of Serious Games and VR scenarios
- Facilitation of workshops and user needs gathering.
- Production of communication materials and educational content.
- Management of the multi-channel digital communication strategy: website, blog, emailing, social media
- Production and management of external content: editorial calendar, writing, rewriting, publication
- Coordination of cross-functional digital projects with internal and external stakeholders
- KPI monitoring and regular reporting,
- Supervision of an intern
- Groupe CreoMarketing ManagerRETAIL (LARGE RETAILERS)June 2022 - May 2023 (11 months)
- Management of product range performance (sales analysis, indicator tracking).
- Optimization of offers and price adjustments based on market trends.
- Implementation of marketing and promotional actions.
- Optimization of e-merchandising and digital visibility.
- Coordination with suppliers for product packaging redesign.
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Education
- Master in ManagementICN Business School2020Master Management
- MSc Digital ManagementICN Business School2020MSc
Certifications
- e-TrainerAGEFMA2023