About Elvina
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- LIVE NATIONProject Management | Fashion Week & Brand ExperiencesLUXURY GOODSOctober 2024 - Today (1 year and 10 months)Paris, FrancePresent in over 45 countries, Live Nation, a global leader in entertainment and events, produces a show every 13 minutes worldwide, combining operational excellence and cutting-edge logistics.-Production Management: full steering of the Marine Serre fashion show (Fashion Week 2025) at the Monnaie de Paris)-Operational Engineering: complete orchestration of the event in a short cycle, including coordination of +200 service providers and flow engineering for 500 VIP guests-Budget Management & Compliance: construction and management of complex budgets and strict adherence to regulatory and safety constraints-Strategy & Client Consulting: development of strategic and creative recommendations in response to tenders for key accounts-Structuring & Scaling: redesign of sales support tools and optimization of internal processes to maximize structural agility
- STAGE ENTERTAINMENTHead of Inclusion Strategy (DEI) & Business DevelopmentCULTUREAugust 2023 - October 2024 (1 year and 1 month)Paris, FranceEuropean leader in live show production (7 countries), combining large-scale production and cultural accessibility programs.-Inclusion Engineering (DEI) & Social Impact: design and full management of the accessibility strategy for the Mogador Theatre for vulnerable or constrained audiences (Social Welfare for Children, sick children, disabilities).-Ecosystem Management: development and management of private and institutional partner networks to promote inclusion through culture.-Management of Solidarity Schemes: operational coordination of programs, including the management of "suspended tickets", organization of workshops and dedicated visits (over 300 beneficiaries).-Commercial Performance & Partnerships: management of a key account portfolio (CSE & Groups) for major productions (The Lion King, Mamma Mia! & Spamalot).-Leadership & Management: recruitment, training, and supervision of an employee; oversight of a network of 6 regional promoters.-Operations Optimization: structural redesign of CRM processes and creation of management tools to ensure data reliability and optimize activity reporting.
- LA FIRME CREATIVE AGENCYHead of Partnership Strategies & DevelopmentCULTUREFebruary 2022 - February 2024 (2 years)Paris, FranceLa Firme is a communication & consulting agency specializing in partnerships between artists & brands (product placement, brand content, social media activations, booking / event presence).I worked here on engineering high-value-added collaborations between premium brands and major entertainment talents:-Partnership & Influence Engineering: definition of tailor-made collaboration strategies. Analysis of brand DNA and matching with music industry talents to ensure the authenticity and impact of Brand Content.-Operational Excellence: 360° management of collaborations (on-site, social media deliverables, booking). Cross-functional coordination to ensure smooth execution in a high-exposure environment.-Strategic Consulting & Recommendations: analysis of client needs (key accounts) and formulation of tactical recommendations to maximize the impact of activation campaigns and their ROI.-Agency Structuring & Scaling: design and deployment of internal processes (KPIs, reporting tools, CRM) to structure the commercial development of the company.
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Education
- 2nd year MBA in Music Industry Management, MusicEMIC Paris2021MBA 2ème année Management des Industries Musicales, Musique
- Master in Strategic & Operational Marketing - Apprenticeship contract, ManagementIGR-IAE Rennes2018Master Marketing Stratégique & Opérationnel - contrat de professionnalisation, Management