Freelancer profile translated to English.
Back to original languageAbout Elske
I enjoy working on ML projects, ranging from classical ML such as random forests to deep learning, neural networks, transformers and RAG. I built a RAG chatbot for Erfocentrum, among other projects.
I'm an MSc Data Science student at the University of Amsterdam, with 10 years of work experience in media and advertising, from social media advertising and branded content to influencer marketing. I have led teams and worked for major clients in sectors including telecom, beauty, consumer products, fast food and finance.
Through my master's in BPM & IT I also have knowledge of data governance, data analytics and business intelligence, and completed projects for ANWB and OHRA.
Dutch
Native or bilingual
English
Fluent
Can work on-site
Amsterdam (up to 50km)
Experience
- Hartwig Data & AIFreelance data scientistApril 2026 - Today (2 months)Freelance data scientist available for ML and AI projects, ranging from classical machine learning to deep learning, transformers and RAG systems. I combine technical data science skills with 10 years of work experience in media and advertising.
- OmnicomMediaGroupTeam Lead Social Ads & Branded ContentJanuary 2019 - January 2025 (6 years)Led social advertising (11 FTE) and branded content (3 FTE) departments with €20M+ revenue. Managed full people cycle (hiring, coaching, reviews, promotions) and resource/financial planning. Oversaw high-impact projects including pitches and brand partnerships. Maintained trading deals with publishers and platforms (Meta, TikTok, Snapchat, Talpa, WeAreEra). Key clients: L'Oréal, Levi's, Philips, McDonald's, Mercedes, Renault.
- OmnicomMediaGroupCommunications, Content & Community ConsultantJanuary 2017 - January 2019 (2 years)Helped establish and grow the Dutch DRUM branch. Managed end-to-end branded content and influencer projects, from pitch to production and social distribution. Clients: Hasbro, Rabobank, Hankook, McDonald's, HP, PepsiCo. Client management and coordination of media campaigns. Clients: VodafoneZiggo, Google
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Education
- MSc Information Studies: Data ScienceUniversity of AmsterdamApplied Machine Learning, Fundamentals of Data Science, Machine Learning in Chemistry, Big Data, Information Systems Project, Causality, Statistics, Simulation and Optimisation.
- MSc Business Process Management & IT: Data Science ManagementOpen University2025Completed courses: Enterprise Architecture, Data Analytics, Business Intelligence and Data Governance. After completing the first year, transferred to the Master's in Data Science at the University of Amsterdam (UvA). GPA: 8.