Elsa Villing

Print & digital graphic designer, I create visuals with asolution-orientedapproach. I can adapt to the client's requests and desires by offering several options to better target their expectations and needs. Thanks to my experience in print, web, and publishing, I am able to create or adapt your identity across all the communication channels you need.

I start by taking the time to understand your world, your values, your positioning, and your objectives. I use direct exchanges and, if necessary, a short questionnaire to clarify expectations and constraints. I also analyze what already exists (competition, references, market) to contextualize the project.

I translate this phase into several creative directions. Generally 3 to 4 directions, with justifications and contextualized to help you visualize and refine what truly suits you.

Once the direction is chosen, I refine every detail: typography, colors, proportions, visual hierarchy, overall consistency. I then finalize all necessary files and remain available to support the implementation if needed.

VISUAL IDENTITY

Logo, graphic charter, identity creation or redesign, variations, business cards, illustrations

PUBLISHING

Reports, catalogs, magazines, books, menus, flyers

COMMUNICATION

Posters, roll-ups, social media content, print & digital media

WEB

Mockups, wireframes, user journeys, design systems, Webflow or Framer integration

Adobe Suite (Photoshop, Illustrator, InDesign)

Figma, Adobe XD

Procreate

Webflow, Framer

CapCut, Premiere Pro

Occasional use of generative AI tools to support ideation and optimize creative processes

Feel free to contact me to discuss your project!