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Elsa VillingEV

Elsa Villing

EN | Graphic Designer | Layout Artist

€430/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elsa

Print & digital graphic designer, I create visuals with asolution-orientedapproach. I can adapt to the client's requests and desires by offering several options to better target their expectations and needs. Thanks to my experience in print, web, and publishing, I am able to create or adapt your identity across all the communication channels you need.

METHODOLOGY

*Project Analysis

I start by taking the time to understand your world, your values, your positioning, and your objectives. I use direct exchanges and, if necessary, a short questionnaire to clarify expectations and constraints. I also analyze what already exists (competition, references, market) to contextualize the project.

*Creation

I translate this phase into several creative directions. Generally 3 to 4 directions, with justifications and contextualized to help you visualize and refine what truly suits you.

*Finalization & Adjustments

Once the direction is chosen, I refine every detail: typography, colors, proportions, visual hierarchy, overall consistency. I then finalize all necessary files and remain available to support the implementation if needed.

SERVICES

VISUAL IDENTITY
Logo, graphic charter, identity creation or redesign, variations, business cards, illustrations

PUBLISHING
Reports, catalogs, magazines, books, menus, flyers

COMMUNICATION
Posters, roll-ups, social media content, print & digital media

WEB
Mockups, wireframes, user journeys, design systems, Webflow or Framer integration

TOOLS

Adobe Suite (Photoshop, Illustrator, InDesign)
Figma, Adobe XD
Procreate
Webflow, Framer
CapCut, Premiere Pro
Occasional use of generative AI tools to support ideation and optimize creative processes

Feel free to contact me to discuss your project!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • OproCrea studio
    Graphic Designer & Junior Art Director
    ARTS AND CRAFTS
    October 2024 - May 2025 (7 months)
    Tours, France
    • Design and adaptation of print and digital communication materials: menus, posters & social media visuals
    • Creation of visual identities and illustrations for various communication projects
    • Production of mockups and editorial layouts respecting technical constraints and graphic guidelines
    • Preparation of files for printing and monitoring of graphic productions
    • Graphic monitoring and proposal of artistic directions adapted to client needs
    Print Graphics Visual Identity Illustration Layout Poster
  • Naker
    Brand Designer
    E-COMMERCE
    October 2021 - August 2024 (2 years and 10 months)
    Paris, France
    Naker is a B2B company that develops interactive 3D solutions for online product visualization.
    • Redesign of the graphic charter and website to clarify SaaS offerings and align brand identity
    • Website redesign using Webflow and prototyping on Adobe XD
    • Implementation of a user journey and design system for Leroy Merlin's DAM ( +300 eCommerce product references )
    • Creation of multi-channel B2B content: newsletters, blog articles, and LinkedIn posts
    Web Design Adobe XD User Experience Design User Interface Design Branding
  • Parc de Wesserling - Ecomusée Textile
    Marketing Communication Assistant
    CULTURE
    July 2021 - August 2021 (1 month)
    Husseren-Wesserling, France
    • Creation of posters, flyers, and visual materials for cultural events (Night Feeries, Festival des Jardins Métissés)
    • Creation and publication of content for social networks - Meta, LinkedIn
    • Layout of newsletters and blog articles on WordPress
    • Photo shooting & retouching of the park
    Layout Poster Print Graphics Adobe Photoshop Wordpress

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Education

  • Master in Art Direction
    Paris Ynov Campus
    2024
    Direction artistique, Typographie, Photographie, Webdesign, Design éditorial
  • Bachelor's Degree in Graphic Design
    École supérieure d'Art & Design d'Amiens
    2021
    Identité visuelle, Typographie, Photographie, Illustration

Skill set

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