Elsa T.

A true jack-of-all-trades on the web, I previously worked as a web marketing manager for clients and as a web project manager in an agency. I then expanded my knowledge by obtaining the Voltaire certificate and completing a web writing course with Lucie Rondelet.

With a strong belief in a 360° view of digital marketing, I offer my clients comprehensive support.

My services:

- Website audit (UX/UI)

- SEO audit (Hn tags, meta tags, alt tags, spelling, page speed...)

- Audit of your customer database (CRM) and your emailing strategy

- Development of a web strategy for these 3 areas: Emailing, social media, website. This strategy is delivered 'turnkey'. You may or may not choose to use my services to implement it.

- Creation of newsletters via Send in Blue or Pardot

- Marketing automation

- SEO-optimized writing of your blog posts and static pages (e.g., About Us, sales pages...). In short, I write all the content for your website.

- Copywriting

Available to work with freelance developers and/or agencies :)

If you wish to discuss, I invite you to book an appointment via Calendly () or send me an InMail. Looking forward to it!

Mezcalito is a digital communication agency that supports its clients from the design of web interfaces to their development and hosting. Founded in 2006 and based in Grenoble, Mezcalito is an independent digital factory with SCOP status, boasting a team of 26 experts passionate about their craft. Specializing in e-commerce solutions, Mezcalito helps its clients design and optimize the customer journey up to the point of purchase. In an era where omnichannel is key, Mezcalito adapts to multiple needs: design and development from scratch, or modular adaptation to existing systems, whether for 'pure players' or established brands. Areas of application: e-commerce, application development, CMS, websites. Fields of expertise: strategy and consulting, art direction and web design, UX & UI, development, hosting. Mezcalito is a SCOP company, and I am fortunate to be a partner!

Responsibilities:

- Budget management

- Schedule management

- Quality assurance of deliverables

- Verification of the functional relevance of solutions to be implemented

- Briefing and coordination of creative and technical teams

- Strategic thinking and design of digital content and solutions, and more

Responsibilities: Reporting to group marketing. Digital marketing team management. Management of the annual customer survey. Harmonization of the group's digital strategy. Optimization (UX) or creation of websites. Management of website animation (SPREAD). Management of the Pardot and Salesforce marketing CRM. Improvement of website traffic (SEO, SEA) and conversion rates. Monitoring website performance (Google Analytics, Google Data Studio, Salesforce). Creation and implementation of nurturing scenarios for the group and its subsidiaries. Training marketing teams on various digital levers/tools. Editor and integrator of innovative software solutions.

Visiativ accelerates the digital transformation of mid-market companies (VSEs, SMEs, and ETIs) through its business-oriented collaborative and social solutions. These solutions aim for operational excellence by boosting innovation, creating new proximity with customers/partners, and engaging employees. Companies must therefore adapt and become open collaborative platforms. To support them in their transition, Visiativ relies on two complementary activities:

• A historical activity as an integrator of Dassault Systèmes software solutions (CAD, PLM, etc.)

• An activity as a publisher of a business-oriented collaborative and social platform.

Founded in 1987, the Visiativ Group achieved a turnover of €106 million in 2016 and has a portfolio of over 14,000 clients. Covering all French economic sectors and present in Switzerland and Morocco, Visiativ has nearly 600 employees. Visiativ (ALVIV) is listed on Alternext Paris.