Elsa T.

A true jack-of-all-trades on the web, I previously worked as a web marketing manager for clients and a web project manager in an agency. I then expanded my knowledge by obtaining the Voltaire certificate and completing a web writing course with Lucie Rondelet.

With a strong commitment to a 360° view of digital marketing, I offer my clients comprehensive support.

My services:

- Site audit (UX/UI)

- SEO Audit (Hn tags, meta tags, alt tags, spelling, page speed...)

- Audit of your customer database (CRM) and your emailing strategy

- Development of a web strategy for these 3 areas: Emailing, social media, website. This strategy is delivered "turnkey". You may or may not choose to use my services to implement it.

- Newsletter creation via Sendinblue or Pardot

- Marketing automation

- SEO-optimized writing of your blog posts and static pages (e.g., About Us, sales pages...). In short, I write all the content for your website.

- Copywriting

Available to work with freelance developers and/or agencies :)

If you wish to discuss, I invite you to book an appointment via Calendly (https://calendly.com/mikan-redaction) or send me an InMail. Looking forward to it!

Mezcalito is a digital communication agency that supports its clients from the design of web interfaces to their development and hosting. Founded in 2006 and based in Grenoble, Mezcalito is an independent digital factory with SCOP status, backed by a team of 26 experts passionate about their profession. Specializing in e-commerce solutions, Mezcalito helps its clients design and optimize the "customer journey" up to the point of purchase. In an era where omnichannel is key, Mezcalito adapts to multiple needs: design and development from scratch, or modular adaptation to existing systems, whether for "pure players" or established brands. Fields of application: e-commerce, application development, CMS, corporate websites. Expertise areas: strategy and consulting, art direction and web design, UX & UI, development, hosting. Mezcalito is a SCOP company, and I am fortunate to be a partner!

Responsibilities:

- Budget management

- Schedule management

- Deliverable quality assurance

- Verification of the functional relevance of the solutions to be implemented

- Briefing and coordination of creative and technical teams

- Strategic thinking and design of digital content and solutions, and more.

Responsibilities:

Reporting to group marketing.

Digital marketing team management

Oversight of the annual major customer survey

Harmonization of the group's digital strategy

Optimization (UX) or creation of websites

Animation (SPREAD) of websites

Management of the Pardot and Salesforce marketing CRM

Improvement of website traffic (SEO, SEA) and conversion rates

Monitoring of website performance (Google Analytics, Google Data Studio, Salesforce)

Creation and implementation of nurturing scenarios for the group and its subsidiaries

Training marketing teams on various digital levers/tools

Publisher and integrator of innovative software solutions.

Visiativ accelerates the digital transformation of mid-market companies (VSEs, SMEs, and ETIs) through its business-oriented collaborative and social solutions. These aim for operational excellence by boosting innovation, inventing new customer/partner proximity, and engaging employees. Companies must therefore adapt and become open collaborative platforms. To support them in their transition, Visiativ relies on two complementary activities:

• A historical activity of integrating Dassault Systèmes software solutions (CAD, PLM, etc.)

• A publishing activity of a business-oriented collaborative and social platform.

Founded in 1987, the Visiativ Group generated a turnover of €106 million in 2016 and has a portfolio of over 14,000 clients.

Covering all French economic sectors and present in Switzerland and Morocco, Visiativ has nearly 600 employees.

Visiativ (ALVIV) is listed on Alternext Paris.