Freelancer profile translated to English.
Back to original languageAbout Elsa
I've always had a taste for stories. Those that leave a little of their salt on your lips and mark minds in their own way. We tell them to each other in bed, we pass them around a table from generation to generation, we invent them. They all have a different purpose and a unique impact: to make us laugh, to help us grow, to make a mark, to act.
After 13 years of experience in communication and content creation in agencies (BETC, Avent Media), startups (My Little Paris, The Boson Project, somanyWays), on my own (Le Fooding, Welcome to The Jungle, Chanel, Marie Sixtine, Sezane...), and with lovely Houses (Van Cleef & Arpels, Maje, Claudie Pierlot), I chose to take up my pen and offer my consulting services again.
Today, I offer my expertise to professionals and organizations who need support in giving words and meaning to what they do.
My scope: Sparring partner for entrepreneurs and communication decision-makers in the storytelling of their projects
- Brand strategy: branding, content strategy, campaigns, activations, partnerships
- Copywriting: social media, expert content, advertising, marketing content, educational content
- Executive communication: personal branding and ghostwriting - LinkedIn, Op-eds, opinion articles, letters of intent, press releases, books
- Educational design and event programming: training, workshops, learning expeditions, unique events
- Project management and coordination: books, studies, photoshoots, events, training
My sensibilities:
- The good: work | education | social connection | inclusion
- The beautiful: culture | fashion | gastronomy | literature | lifestyle
- The useful: philosophy | personal and professional development | foresight
"The right words found at the right time are action"
[Hannah Arendt]
💬 Do you have ideas, a project, a need? Tell me all about it:
Italian
Basic
English
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- somanyWaysHead of Brand and CommunicationHUMAN RESOURCESSeptember 2020 - September 2024 (4 years)Paris, France- Define and manage the communication roadmap- Be responsible for brand image- Continuously position somanyWays at key touchpoints- Develop partnerships and the ecosystem (HR, future of work)- Define and deliver a multi-channel expert content strategy- Manage and develop teams
- THE BOSON PROJECTEditorial and Communication ManagerHUMAN RESOURCESOctober 2018 - September 2019 (11 months)• Conception and management of THE BOSON PROJECT brand strategy: digital communication, press relations, event management, content production...• Development of internal brands: LA COMPAGNIE, TCHATCHE & A LA CROISEE DES MONDES...• HR audit and transformation missions• Launch, programming, and editorial management of a third place, Belleville by The Boson ProjectReferences:Brand platform and redesign of The Boson Project website, conception/editorial/scenography of unique events (inspiration series on an aircraft carrier, eloquence show...), production of various content (videos, interviews, articles, newsletters...), conception of inspiring events for the Belleville by The Boson Project space (workshops, conferences, parties, debates, testimonials...)
- Indépendante, société Les SingulièresCopywriter, journalist, communication consultant, project managerDIGITAL AND ITMarch 2018 - Today (8 years and 3 months)Paris, FranceCreative strategyBrand creation • (Re)positioning: brand platform, DNA, personality • Editorial charter: tone, semantic territory, editorial pillars • Activation: ideation, conception of special operations, digital or event-based activities, partnerships • Creative facilitation: briefing, creative intentions, production monitoringJournalism, copywriting• Digital: articles, newsletters, videos, emails, welcome packs, retention messages, native ads, applications • Advertising copywriting: TV scripts, radio spots, naming, brand taglines • Press & print: press releases, invitations, press kits, brochures, magazines… • Investigations, reports, interviewsProject management• Formalization of the specifications: objectives, planning, deliverables • Facilitation of the project team • Coordination and relationship with clients, agencies, partners, service providers • Production monitoringEvent management• Concept proposal • Venue search • Scenography • Service provider coordination • Schedule, activities • On-site coordination on the day.
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Education
- SEVE program for practical attention and philosophical workshops for childrenFondation SEVE2018
- MSc Corporate Communication & Change ManagementIAE d'Aix-en-Provence2013