Freelancer profile translated to English.

Description

I am Salmon Elsa, an expert in paid social media on Facebook, Instagram, Tik Tok, Twitter, Snap., Google ... Consultant and Speaker in Social Networks, Digital Marketing and Branding. Over €900K in media investment for all sectors (E-Commerce, Apps, Leads, Video Views). Over 500 students trained in 5 higher education institutions, and over 400 professionals awakened in over 25 co-working spaces.

Through my past and present experiences, I have developed areas of expertise:

• Website UX/UI and Checkout Flow optimization

• Creative Strategy & Story Telling

• Facebook & Instagram ADS (Business Manager, Event Manager, Analytics, Pixel, DPA)

• Pricing and Promotion Strategy

Account Management Facebook & Instagram Ads

Social media consulting - Facebook advertising - ROAS hunting

Conference + Training

Consulting in brand content and editorial strategy

Consulting in acquisition funnel

Creative consulting

- - - - - - - - - - -

MY FAVORITE TOPICS:

★ Brand Strategy

★ Deployment Strategy [FB - IG]

★ Investment Strategy

My References:

Orange Pro, Akane, Redskins, DPS Les indés, Agence Cosmic, Cocolab, Linéa B, Walt, 7bis Bijoux, 15MinGolfCoach, KLOW, Jean-Michel Panda, QuatreCentQuinze, Tealer, Leonard Paris, Obbyshare, Mobsuccess

ISCOM Lille, HEC Paris, CESACOM, ESPUB, EM Normandie

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 30km), Paris (up to 20km)

Freelance
Social Media and Ads Consultant
SOCIAL NETWORKS
June 2022 - Today (4 years and 2 months)
Nantes, France
My job: make your company VISIBLE through SEA (paid search), SMO (social networks) or media campaigns (planning & advertising space purchase).

🎯 ROI Hunter: My goal? Boost the performance and profitability of your digital actions.

🎯 Training & transmission:
I lead and design digital marketing training (Qualiopi certification).

#MetaAds #LinkedInAds #TwitterAds #SEO #SEA #SMO #MediaStrategy #Data #DigitalTraining

Facebook Marketing Facebook Ads Instagram Ads Instagram Marketing Tik Tok Ads Snapchat Ads LinkedIn Marketing LinkedIn Ads
Petit Bateau
Brand Content Manager
RETAIL (LARGE RETAILERS)
January 2021 - January 2022 (1 year)
Paris, France
Context:
Launch of the new brand image "Liberty quality sustainability"

Objective:
Disseminate this new image to different target audiences, generate online and offline “drive to store”

- Development of a 360° media strategy for France and Europe, integrated into the editorial and social media strategy, managed internally.

- Audience estimation, choice of campaign objectives vs. client objectives, budget allocation, definition of qualitative KPIs (reading time, reaction rate, product and brand memorization rate at 2 days, “stop scroll”...)

- Recommendations on Paid formats and best practices

- Presentation of deliverables, strategy, and campaign tactics
(calls, workshops)

Technical environment: Facebook Business Manager, Pinterest Ads, Youtube
Manager, Instagram, Linkedin business, GFK study, report from various media
Bluepill consulting
Consulting / Training
SOCIAL NETWORKS
July 2017 - Today (9 years)
Paris, France
I am now independent and can help & advise business owners to optimize their advertisement campaigns and fulfill their objectives through Facebook advertisement.

Manage and consults on complex advertising solutions and integrations

Bluepill consulting also offers training on Facebook and Instagram.
Social Networks Consulting Community Management Communication Strategy