Elsa Raymond

Within the social & influence brand content division:

- Design and deployment of content and message strategies.

- Development of creative content.

- Management of production.

- Contribution to the agency's internal/external communication.

Budgets: LVMH, L’Oréal Opérations, Prime Video, Pepsi, Cisco, BPCE, EviDenS de Beauté.

Branded Content VICE, i-D & white label.

→ 8 gold and silver awards at the Grand Prix du Brand Content and the Grand Prix Stratégies du Brand Content 2021, 2022 and 2023

- Within the creation division of the VICE+ agency, copywriting and monitoring of creative ideas. Definition of strategic angles and innovative and original creative concepts in video, articles, podcasts, social media, events, billboards, based on branded content briefs for VICE and i-D, or in white label for brands with very varied universes.

- Writing and formatting proposals with scripts, talent research, graphic recommendations (monitoring, mood boards, mockups) in French or English.

- Presentation to clients and monitoring of production and post-production (participation in shootings and editing).

- Writing of final texts (claims, social wordings, articles, press materials).

- Monitoring of visual and narrative trends and maintenance of a talent base.

Clients: Hennessy, Audemars Piguet, Kenzo, Parfums Rabanne, Alpine, Diesel, Uber, Asus, Bandaï, McDonald’s, Pernod Ricard, Eurostar, Levi’s, Adobe, Zalando, Westfield, Prime Video, Jameson, 8.6, Motorola, Foot Locker, Avène, Happn, Meetic, Suze, BNP Paribas, Crédit Agricole, Ray-Ban, etc.

Evin law expertise.

Various copywriting missions, creative strategy (definition of strategic angles and innovative and original creative concepts in video, articles, podcasts, social media, events, billboards), content management, journalism, editorial strategy advice, translation, and trend monitoring.

Clients: Estée Lauder, Audemars Piguet, Marriott, Lavera, Uriage, Carrefour, SNCF, Heetch, Klépierre, UZIK, YouLoveWords, Paul.e Magazine, Prisma Media, Aufeminin, etc.

Examples of missions:

- The development of creative concepts and the deployment of campaigns, mainly in digital.

- The creation of an internal newsletter on digital news for the Estée Lauder group with the creative agency of Paulette Magazine.

- A collaboration with Aufeminin's beauty box (which I participated in creating in 2016) to define upcoming trends.

- Creating video concepts for Aufeminin's brand publishing agency (notably for Sephora, Uriage and Lavera).

- Editorial manager and/or community manager missions for beauty blogs.

- Various articles/interviews on the theme of beauty, fashion and luxury.