Freelancer profile translated to English.
Back to original languageAbout Elsa
I am a fragrance marketing specialist and a passionate about niche perfumery. I work with brands and perfume houses to create their olfactory identity, support them in fragrance development strategy, explore market trends & launches, and create storytelling around their perfumes.
Arabic
Native or bilingual
English
Native or bilingual
Italian
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FIRMENICHMarketing Assistant - Fine FragranceFASHION AND COSMETICSApril 2015 - October 2015 (7 months)- In-depth analysis of the fine fragrance market to identify new development opportunities - Olfactory brand profiling & Focus on niche brand portfolios- Make strategic recommendations based on brand portfolio analysis- Inspire FF clients by providing a dynamic and creative entry- Pitch Marketing concepts for development of fragrance & build storytelling around marketing concepts- Forecasting marketing and fragrance trends- Process qualitative and quantitative data for consumer behavior analysis workshops
- FreelanceMarketing, Development and Fragrance StorytellingFASHION AND COSMETICSDecember 2015 - Today (10 years and 6 months)Strategic Marketing- Propose marketing initiatives to win new briefs & projects- Organize inspiration sessions with internal global teams, proactively find new creative concepts to engage and represent potential new business opportunities for clientsFragrance Market and Trends- Monitor and benchmark the fragrance market, Identify and analyze data, figures, and new product launches- Work directly with perfumers, evaluators, research and sales teams to create storytelling submission, proactive concepts, and presentations- Create strategic support by staying up-to-date on new trends across a broad spectrum (beauty, fashion, food, technology, etc.) to forecast future opportunities for clientsFragrance Development- Collaborate across all phases of fragrance creation to execution- Lead and engage in internal brainstorming sessions that include client portfolio analysis, brand strategies, olfactory forecasting.Olfactory Event Design and Content Creation- Develop olfactory design concepts and create immersive scented scenographies for events and workshops- Work closely with design agencies to help create visual identities and communication for fragrance brands - Create content for fragrance brands for training or web use
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Education
- Bachelor of Science in ChemistryAmerican University of Beirut2013
- Master - Fragrance Creation, Evaluation, and MarketingISIPCA2015Etude des matières premières cosmétiques et de parfumerie, lancements sur le marché, formulations et contrôle qualité Analyse du marché international de la beauté, du comportement des consommateurs et des réglementations internationales Master in Business Management: outils de marketing et de gestion adaptés à l'industrie des cosmétiques et des parfums. Sujet de thèse: les défis auxquels la parfumerie alternative pourrait être confrontée et l'avenir de la niche
Skill set (22)
Categories
- Other