Freelancer profile translated to English.

Description

Hello, I'm Elsa 👋

After more than 13 years in communication agencies, including 8 as a client director, I now support brands, agencies, and partners in consulting, strategy, and communication support in English and French.

I intervene:

As an agency Client Director to support your project teams or on calls for tenders
As an external communication manager or consultant at the advertiser's for any business sector
As an independent consultant for brands, companies, or services

I have worked for: Motorola/Lenovo, Haagen Dazs, Nana (Essity group), MAM, PortaVentura, L'Oréal, Grand Frais, Zippo, Rouen Normandy Metropolis Energy Service, Pepsico 7UP, and many others.

Every project is unique, so don't hesitate to contact me to discuss it and determine together the most suitable service for your needs.

To learn more about my expertise, it's just below ⬇️

🤓 Client Direction

. Strategic consulting and management of communication/social media projects

. Briefing and monitoring of project, creative, social media teams and service providers

. Management and monitoring of online and offline campaigns

. Client relations, commercial and budget monitoring, and reporting analysis

✍🏼 Brand Content & Storytelling -

.Definition of the editorial line

. Targeting key themes

. Development of an editorial calendar

. Content writing

🧐 Communication Strategy -

. Communication ecosystem audit

. Tailored online and/or offline communication plan

. Online and offline Media Planning (advertising, radio, Meta...)

. Influencer marketing

. Design of activations and campaigns (copywriting)

💡 Branding

. Competitive benchmarking

. Brand positioning

. Brand identity > manifesto, values, key messages

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

Groupe AsUWish
Client Director
PRESS AND MEDIA
December 2019 - Today (6 years and 7 months)
Rouen, France
Management of the agency's communication department
Strategic consulting (online, offline, and media planning communication)
Client relations
Team management and leadership
Management of communication campaigns
Recommendations and tenders
Project Management Copywriting Digital Communication Communication Strategy Social Media
SensioGrey
Client Director Social & Influence
DIGITAL AND IT
December 2017 - January 2020 (2 years and 1 month)
Paris, France
Design of digital communication strategies and plans
Supervision and support of the community management team
Management of the client portfolio (follow-up, administration, recommendations, loyalty)
Management of tender bids
Client Direction Tender Response Social Media Consultation Influencer Marketing Project Management
Agence Weber Shandwick
Digital Communication Consultant - Senior
SOCIAL NETWORKS
January 2016 - September 2017 (1 year and 8 months)
Paris, France
In charge of the agency's digital communication projects:

• B2B communication strategy for clients in France and internationally

• Social Media & Community Management Strategy
• Influence strategy, and campaign management

• Brand Content & Guidelines
• Online Paid Media: Facebook, Instagram, and Twitter

• Prospecting and responding to tenders
• Management of the community manager team

Clients: Motorola – Pepsico 7UP - Nespresso - Zippo - PortAventura - L'Oréal - DPDgroup - B&OPlay - Schar - Avis- Rue Du Commerce
Social Media Digital Communication Influencer Marketing