Freelancer profile translated to English.

Description

Your content was designed to inform. Was it designed to be understood?

I transform organizations' content so that readers can understand and retain information, effortlessly.

What I do concretely:

✦CLAIRE® Diagnosis

Evaluation of the clarity and cognitive accessibility of your content: overall score, scores by axis, priority recommendations.

✦Clear Language Content Creation

Websites, documents, forms, print and digital materials, internal content.

✦Clear Language Editorial Charter

An operational document for your teams to produce clear, consistent content aligned with your brand image.

For whom:

Local authorities, associations, cultural sector, private companies: any organization that addresses broad and varied audiences.

What sets me apart:

9 years of experience in communication, in the private and non-profit sectors. A proprietary method (CLAIRE®) that goes beyond classic clear language: reading neuroscience, psycholinguistics, cognitive ergonomics, and universal design. The CLAIRE® method applies the principles of ISO 24495-1, the international reference standard for clear language.

My conviction:

Cognitive load is a universal barrier. It spares neither vulnerable audiences, nor experts, nor decision-makers.Providing reading comfort for your readers is my specialty.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Langage clair et net
Founder and Content Creator · Clear Communication and Cognitive Accessibility Specialist
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Paris, France
Support organizations in making their content clear and understandable, effortlessly for the reader.

Projects completed:

*Nolow Code - Apps & Solutions (tech, no-code, AI)

- CLAIRE® Score: axis-by-axis clarity and cognitive accessibility audit + overall score

- Clear language web page redesign

*Broken Ear - Association for the inclusion of deaf and hard-of-hearing people

- CLAIRE® Score: clarity and cognitive accessibility audit

- Website design and clear language content writing

What this says about my work style:
A structured method (CLAIRE® method) and a demand for results: that every piece of content is understood immediately and effortlessly, regardless of the audience.
Web writing Clear language Content creation Copywriting Digital communication
CIDFF d'Ille et Vilaine (Centre d'Information sur les Droits des Femmes et des Familles)
Communications Officer
CIVIC AND SOCIAL ORGANIZATIONS
May 2023 - October 2024 (1 year and 5 months)
Rennes, France
Management of 360° communication for a committed association: editorial strategy and content creation (social media, newsletter, print), visual identity, awareness campaigns, and partner relations. Demanding digital communication. Useful, readable content accessible to all audiences.

What I concretely achieved:

Website redesign — accessibility, sitemap, and compliance with the national graphic charter
Email campaigns to a database of 400+ contacts: segmentation, content, tracking
Creation of various materials: legal brochures, posters, forms, social media posts — always with a focus on clarity and accessibility
Redesign of user documents centered on the real needs of the people supported
Design and coordination of the 2023 activity report
Communication kits and educational materials for awareness campaigns (women's rights, VSS)
Coordination of national campaigns (November 25, March 8) in conjunction with the federation
Participation in national working groups: communication, content capitalization, web redesign

What this says about my work style:
Comfortable with complex subjects (legal, social, institutional). Versatility, autonomy, and a conviction: communication is only valuable if it is understood.
Web writing Content creation Digital communication Copywriting Clear language
Capital Hike - Fintech
Communications Manager
BANKING AND INSURANCE
January 2020 - May 2023 (3 years and 4 months)
Paris, France
Communication strategy and content creation for a consulting firm specializing in fintech — with a central challenge: making technical and financial subjects immediately understandable to all audiences.

What I concretely achieved:

Brand identity construction from A to Z: graphic charter, editorial tone, logo redesign
Performance audit: SEO, editorial consistency, cognitive ergonomics, eye-tracking
Writing clear and educational content (web pages, brochures, copywriting) on specialized topics: finance, digital transformation, algorithmic trading
Management and updating of the bilingual website (FR/EN)
Coordination of web projects with developers: UX, content integration
Management of marketing campaigns (Google Ads, Facebook Ads): KPI tracking, conversion, cost per conversion

What this says about my work style:
Ability to delve into complex technical fields and translate them into converting communication.
Web writing Content creation Copywriting Digital communication Clear language