Freelancer profile translated to English.
Back to original languageAbout Elsa
If you are a fashion, beauty, or aesthetic brand that feels your digital image could be much stronger, you're in the right place!
Today, simply publishing is not enough. If the positioning is unclear, the image lacks consistency, or the content is "pretty" but lacks impact, the brand goes unnoticed. This is precisely where I come in. As a social media manager, I help you structure a clear, desirable, and aligned presence.
Specifically, I can assist you with:
• Social media strategy
• Editorial direction
• Branding & positioning
• Content creation (photo, video)
• Art direction
• Editorial calendar
• Performance optimization
My approach is both strategic and creative, with a strong sensitivity to image and detail, particularly in video, stemming from over 10 years of experience in art direction, fashion, and media. I've also developed a community of +100k followers through storytelling, which I now apply to the brands I support.
Working with me means finding:
→ An approach that is both strategic and creative
→ A strong sensitivity to image (fashion & beauty)
→ An ability to create desirable and memorable content
→ A global vision, from idea to execution
If you're looking for more than just an executor, but a true vision to evolve your image and digital presence, let's work together!
Available for one-off projects or monthly retainers.
See you soon!
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- RENOMA CDIArt Director & Social Media ManagerFebruary 2019 - May 2025 (6 years and 3 months)Paris, FranceArt Director for fashion shoots, public figures. Content creation, videos, social media. Development of social media presence on Instagram/TikTok. Interviewing and video editing for exhibitions. Coordination of phototherapy workshops each October in partnership with Institut Rafaël (part-time alongside my freelance activity).
- KAMERA KASTROSYouTube ChannelJuly 2019 - March 2026 (6 years and 8 months)Paris, FranceStorytelling, copywriting, acting for the channel KAMERA KASTROS. +600K YouTube subscribers, 1.1M TikTok. Creation of concepts developed into multiple episodes with millions of views.
- TECHNIKART et Grand Seigneur (Magazine People & Culinaire)Art Director and Social Media ManagerFebruary 2017 - November 2019 (2 years and 9 months)Paris, FranceArt Director and content creation (Anggun, Camille Cottin, Mr Poulpe, Dita Von Teese, Manu Payet, Alice Belaïdi etc.). Staging and coordination of shoots (Frédéric Beigbeder as Jesus of carrots, Jean-pierre Pernaut as the king of the French countryside from TF1..). Interviewer, writing, summarizing written interviews, finalization. Representing the magazine at various events. Prospecting personalities, artists, agents, chefs for shoots (mailing, social media, phone calls).
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Education
- Digital Communication - RNCP6IMCI2025Communication digitale - RNCP6
- Video training on camerasLes Gobelins2026Formation vidéo sur appareils photo
Certifications
- Video shooting with camerasLes Gobelins2026