Freelancer profile translated to English.
Back to original languageAbout Elsa
With over 10 years of experience in marketing, I specialize in strategic planning, demand generation, and brand positioning across various sectors including SaaS, FinTech, and B2B. My expertise spans from developing integrated marketing strategies to leading cross-functional teams and managing high-impact events. I bring a data-driven approach to drive growth, optimize performance, and ensure long-term success. Whether you need support in strategy development, lead generation, event management, or team leadership, I am here to help you achieve your business objectives.
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Forte de plus de 10 ans d’expérience en marketing, je me spécialise dans la planification stratégique, la génération de demande et le positionnement de marque dans divers secteurs, notamment le SaaS, la FinTech et le B2B.
Mon expertise couvre l’élaboration de stratégies marketing intégrées, le management d’équipes transversales et la gestion d’événements à fort impact. J’adopte une approche axée sur les données pour stimuler la croissance, optimiser la performance et garantir le succès à long terme.
Que vous ayez besoin de soutien pour le développement stratégique, la génération de leads, la gestion d’événements ou le leadership d’équipe, je suis là pour vous aider à atteindre vos objectifs business.
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 30km)
Experience
- TwoWayCMOSOFTWARE PUBLISHINGMarch 2025 - June 2025 (3 months)Paris, FranceSupport for Two Way (early-stage B2B fintech specializing in trading workflow optimization) in structuring its marketing strategy and brand positioning.My role:- Definition of brand positioning and architecture (values, tone, promise)- Creation of a LinkedIn editorial calendar (6 months – thought leadership & activation)- Complete overhaul of the website structure (navigation, personas, key messages, wireframes)- Writing of targeted content by persona (traders, sales, heads of desk) with a results-oriented tone- Advice on B2B paid media strategy (LinkedIn Ads, segmentation by bank type)- Creation of an artistic direction mood board to align design with the desired identity.Result: a clear, credible, and differentiating brand platform, ready to support lead generation and strengthen the startup's authority in a highly technical field.
- FinastraGlobal Head of Field Marketing - Treasury & Capital Markets Business UnitApril 2022 - January 2025 (2 years and 9 months)Paris, FranceResponsible for the strategic direction and operational execution of Field Marketing programs and teams worldwide.- Support for the creation of the Business Unit, including the development of marketing strategy, branding, positioning, 3-year strategy, and demand generation plan.- Development of coherent marketing programs and partner management to generate new business, ensure growth of existing clients, and strengthen brand awareness.- Recruitment, management, and mentoring of an international marketing team spread across 4 regions (Europe, MEA, Americas, and APAC).- Management of marketing budgets and optimization of investments for maximum ROI.- $70M in qualified pipeline generated in the first year of the Business Unit, with consistent growth of 20% per year.
- FinastraDirector of Field MarketingJanuary 2021 - April 2022 (1 year and 3 months)Paris, FranceResponsible for defining and executing marketing strategies across all business lines, including Payments, Treasury, Retail Banking, Credit, Platforms, and BaaS.- Leadership of a team of seven people covering Field Marketing, Partner Marketing, and campaign management in the region.- Development and implementation of the annual marketing plan for Europe, with a focus on targeting, positioning, and brand awareness to generate pipeline.- Definition of the partner recruitment and activation strategy, resulting in the integration of eight new partners – the best performance among regions.- 60% increase in lead generation in one year, with the demand generation team contributing over 50% of the total pipeline.
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Education
- Bachelor in International BusinessKedge Business School2009Bachelor in International Business
- - Marketing Advanced Program certificationCIM- Marketing Advanced Program certification