Freelancer profile translated to English.

Description

Google Ads Specialist | Audit, creation & management of campaigns for VSEs/SMEs and e-commerces 🎯

➡️ Are your Google Ads campaigns not meeting your expectations?

➡️ Do you want to launch a Google Ads account on solid foundations?

➡️ Do you lack internal resources to manage your campaigns daily?

With over 10 years of experience in SEA, I help you structure, optimize, and make your Google Ads campaigns profitable to become a true growth lever. I managed an annual budget of €3M across multiple countries at Eminza (pure player with 10,000 references).

My services, concretely:

Account Audit: comprehensive analysis (tracking, structure, targeting, bidding, product feeds, ads…) with prioritized recommendations and an actionable roadmap
Account Creation: structuring, conversion tracking, keyword selection, ad copywriting, budget/bid settings, product feeds, reporting setup
Campaign Management: daily management, continuous optimization of bids, audiences, queries, and ads, product feeds, A/B testing, regular reporting

Results achieved:

+70% revenue on branded products
–5 points on marketing costs rate
Shopping & product feed optimization to maximize ROAS

Certified Google Ads (Search Network & Measurement), I intervene with a clear, structured, and results-oriented approach. Transparency, education, and performance are at the heart of my support.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Annecy (up to 50km)

EM Ads Consulting
Google Ads and SEA Consultant
CONSULTING AND AUDITS
January 2026 - Today (7 months)
Annecy, France
I assist companies in optimizing their SEA performance. My services include: Google Ads account audits, campaign creation and structuring, monthly management, and continuous optimization. I also offer consulting on other acquisition channels.

My missions cover the entire Google Ads scope and involve KPI-driven management (ROAS, CPA, ROI). My goal is to develop profitable revenue.

I rely on over 10 years of experience in paid acquisition, including managing an annual budget of €3M across 6 international markets.
Google AdWords Google Merchant Center Google Analytics Google Search Console Web Marketing Strategy
Eminza.com,
Digital Marketing Manager
E-COMMERCE
January 2018 - March 2025 (7 years and 2 months)
Annecy-le-Vieux, France
Definition and monitoring of the company's marketing strategy across 6 countries: Management of SEA, SEO, CRM/Loyalty, Social Ads pillars,
Performance-oriented SEA: Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, Criteo, Marketplaces (Amazon, ManoMano),
SEO Strategy: keyword selection, optimized pages, markup, links,
CRM Strategy: segmentation, newsletters, automation,
Brand Awareness Development: YouTube, influencers, press,
Results analysis and budget management,
Digital project management and web marketing monitoring (Trello, Jira),
Consent setup and management,
Some figures:
- Acquisition: Reduction of marketing costs by 5 points, improvement of campaign ROI.
- Revenue increase: +70% on Eminza products through a dedicated strategy.
- Shopping: Management of +10,000 products. Optimization of the Shopping strategy to maximize campaign ROI by promoting the best products. Budget savings by reducing the visibility of less profitable products.
Web Marketing Strategy SEA SEO CRM Social Ads
Eminza.com,
SEA / Paid Media Traffic Manager
E-COMMERCE
January 2014 - December 2017 (3 years and 11 months)
Annecy-le-Vieux, France
Management of the SEA / Paid Media strategy: Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, Marketplaces campaigns,
Budget management,
SEO performance monitoring,
Competitor benchmarking.
Google AdWords Bing Ads Meta Ads Amazon Ads SEO