Freelancer profile translated to English.
Back to original languageAbout Elsa
Graduated with a master's degree in marketing and communication from the Toulouse School of Commerce and with 10 years of experience in agencies and with clients in an international context, I support you in developing your brand awareness, defining and implementing your communication actions to boost your business.
My areas of expertise are varied and adapt to your needs, those of your company and the market in which it is positioned.
From diagnosis to strategic recommendations, I assist you in all your projects:
• Communication strategy consulting: I help you define your brand image, implement your communication plan and influence campaigns, produce your content and distribution tools, and monitor and evaluate your actions;
• Event project management: With extensive experience in project management and international event organization, I define with you the strategy adapted to each of your events and support you in the technical organization and management of all service providers.
• Webmarketing: e-mailing campaigns, newsletters, website management, SEM, SEO, SEA, SMO, community management, e-reputation development: I design and implement each action of your digital campaigns;
• Web writing and editorial content: your written communication is paramount, which is why I can assist you in the editorial redesign of your websites and communication tools, writing new attractive digital content adapted to your target audiences, journalistic articles, conference reports, press releases and press kits;
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Marseille 5e Arrondissement (up to 20km)
Experience
- ECV Aix-en-ProvenceTrainer / Speaker / CoachEDUCATION AND E-LEARNINGNovember 2021 - Today (4 years and 7 months)Aix-en-Provence, FranceBrand ContentSEO and SEO WritingCoach: marketing strategy, communication strategy, digitalSocial media workshop
- Agence pandiwebDigital Project ManagerCONSULTING AND AUDITSJune 2020 - Today (6 years)Aix-en-Provence, FranceSEO WritingSEO Strategy and OptimizationWebsite consulting and audit, UX designWebmarketingMarketing study and strategy
- StartupBRICSEvent and Communication Project ManagerTECHJune 2019 - December 2021 (2 years and 7 months)Marseille, FranceEvent and communication project manager for the EMERGING Mediterranean program:- Organization of hybrid and digital events: bootcamp, laureate selection, digital conference...- Development of graphic charter, website and editorial content (content marketing)- Management of multi-channel digital communication (social media, newsletter, website...) and highlighting key moments: call for applications, events...- Management of a multidisciplinary team
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Education
- Master in Management, Marketing and CommunicationToulouse Business School2011Une formation qui développe une stratégie “value-driven” à 360° en marketing et communication en se focalisant sur l’expérience client, les nouveaux business modèles et la transformation digitale Une approche « Learning by doing » à travers un projet interdisciplinaire (projet COMMANd) qui permet aux participants d’appliquer et développer leurs compétences en marketing stratégique à un cas concret Un apprentissage innovant grâce aux SM²labs et aux cours optionnels, sectoriels et fonctionnels situés à Barcelone, Casablanca,Londres, Paris et Toulouse
- Management of OrganizationsIAE - University of Bordeaux 42010Le Master « Management international » propose une formation destinée à former des cadres travaillant dans des entreprises mondialisées ou ayant une activité commerciale ou de production à l’international. Au cours de la première année du Master, les étudiants découvrent le contexte international à travers des matières dédiées et des matières généralistes focalisées « international ».